INFO EUROPE 1
On social networks, the Twitter account "Sleeping Giants" has made it a specialty to publicly challenge advertisers who advertise around certain programs or on certain channels. This is called the name and shame , a practice of pointing fingers at a company. Since the conviction of Eric Zemmour for incitement to racial hatred, this account focuses attacks on CNews and Paris Première, two channels on which the polemicist officiates. It starts to annoy the chains in question.
A procedure for wrongful appeal to boycott
According to our information, Canal + is considering launching a legal procedure to stop this name and shame . The legal services of the channel have targeted the reason for their complaint: Canal + wants to launch a civil action in tort for wrongful appeal to the boycott.
@JClarosecardi, improve the #groupecardinal image with TV ads, good idea.
But spend 4 spots this week on #CNews, around the show designed so that #Zemmour unfolds its despicable propaganda, is it wise?
40 brands have already answered "No". And yours ? pic.twitter.com/FZAlfpFJwq
In this fight against a practice that has developed in recent years, Canal + does not want to go alone. The encrypted channel is currently discussing with M6, which owns Paris Première, so that the two groups make a common front against "Sleeping Giants".