Dubai Electricity and Water Authority (DEWA) has signed a cooperation agreement with Brand Dubai, the creative arm of the Dubai Government Media Office, to carry out a number of creative works within the framework of the Dubai Open Art Museum, in a way that enhances the aesthetic and creative components of the Emirate of Dubai. The two sides will cooperate and integrate visions towards enriching the cultural landscape of the emirate.
City Identity
Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA, said: “We are keen to realize the vision and direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into an open art museum that illustrates the city's identity as one of the fastest. The world's most developed and diverse cities. We are delighted to partner with Brand Dubai, the creative arm of the Dubai Government Media Office, to enhance the art scene of Dubai by transforming the walls of DEWA sites into artistic murals that reflect the cultural achievements, cultural diversity and unique characteristics of Dubai as a city that celebrates creativity in all its forms and forms. Features of originality with elements of modernity ».
He added: “This step is part of our shared vision of the importance of creativity as a human value that enhances the development process and the role of the arts in enhancing the happiness of the individual and society, while reflecting the Dubai Government's interest in creativity as a human and civilized value. “This collaboration supports Brand Dubai's efforts to convey positive messages about Dubai's culture, values and unique identity through creative works across Dubai.”
Dubai is a cultural destination
Mona Ghanem Al Marri, Director General of Dubai Government Media Office, expressed her appreciation to DEWA for the significant role it plays in its responsibility for one of the most important sectors related to the development movement in Dubai, which is witnessing a remarkable development, especially in adopting clean energy solutions. Renewable energy, emphasizing Dubai's position as a leading cultural destination and a model for sustainable development, and a key center for encouraging innovative ideas and projects not only in the energy sector but in various aspects of development that contribute to the ability of Dubai and the UAE to lead the global competitiveness. The Mieh.
“The cooperation agreement with DEWA is an extension of our long-standing partnership with DEWA. We are working in light of the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into an art museum,” said Al Marri. Open Through a strategy through which we collaborate with our partners to provide value-added contributions that highlight the spirit of Dubai as a leading center of creativity, especially in vital areas, in complement to the development efforts witnessed by all sectors of the Emirate, and the Authority always provides a model and role model in supporting projects and quality initiatives that emphasize the principle Creativity as an element h Cm in the Platform for Action in Dubai ».
She added: «creativity is an important axis around which many projects that give Dubai uniqueness as a global city that takes into account the beauty and creativity in all its aspects, and works to spread happiness among members of society, and provide the world with a unique model of interest in giving people the quality of life they aspire to, and this is what We seek to emphasize it in the form of aesthetic achievements highlighting the creative face of the Emirate. We are delighted to be working with the leading authority and look forward to further opportunities to serve Dubai and showcase its bright face in a unique and innovative setting. ”
Initiatives and projects
Brand Dubai's strategy includes developing, launching and implementing quality initiatives and projects that focus on the creative side of Dubai's success story, its development as a global hub for innovation and innovation, and a platform for every creative thinker to move into the future, while the objectives of this strategy draw momentum through partnerships with government and semi-government entities. These initiatives and projects are inspired by important features of the life, culture and heritage of the people of the UAE, and various aspects of civilizational development that have made it a model in the development based on the happiness of people, and enable them to obtain Preferred qualities of life and welcome opportunities for development and prosperity.
Saeed Al Tayer:
• “We are keen to participate in highlighting the cultural achievements and unique characteristics of Dubai”.
Mona Al Marri:
• «We are working as directed by Mohammed bin Rashid and in cooperation with our partners to turn Dubai into an open art museum».