- If I see blond guys driving around in a big, expensive "Merca", I think spoiled shit kids driving dad's car. If I see young dark-skinned guys driving around in a similar car, I think criminal. This means that I profess race. It's not something I'm proud of, but unlike the Swedish police, I admit that I do.

So, an advertisement in TV4Nyheter published in connection with Kalla's review of racial profiling in the police.

Now, the Review Board writes that the element falls against the provision on television's special impact.

“The Board understands that the purpose of the announcement was to exemplify the type of prejudice that may lie behind ethnic profiling. However, the news presenter's statement was obviously abusive and risked confirming prejudice about people with a certain skin color, "the Press, Radio and Television Authority writes in a press release.