- Tweeter
republish
The complete discography of Jean-Jacques Goldman is available since Friday on music platforms like Deezer or Spotify, we learned from these platforms. We do not know the terms of the agreement but Jean-Jacques Goldman, very committed to the defense of copyrights, was one of the irreducible ones who refused to appear on streaming platforms. Online listening continues to carry the music market in France and should allow platforms with this decision to reach a wider audience.
" The impressive discography of Jean-Jacques Goldman is finally on Deezer and Spotify ", the spokespersons of the two main music platforms do not hide their joy because even if the French composer-songwriter of 67 years did not leave albums since 2001 his tubes have become classics that must have to propose.
Streaming , listening online, continuing to carry the music market, offering the singer's catalog to hundreds of millions of users worldwide is therefore a good way to conquer new audiences and the market shares that go with it. , especially in the Hexagon which plebiscite the French musical production.
One of the current challenges of streaming platforms is to democratize this mode of listening, only 5.5 million French subscribe to a platform and barely half of French consumers practice listening online, against 68% of Americans, 74% of Swedes and 87% of Russians. We must therefore attract new consumers who are not yet familiar with this type of use.
Goldman, an excellent product of appeal
As such Jean-Jacques Goldman is a great product of appeal. In France, people under 25 are the biggest consumers of streaming . In other age classes there is therefore a huge margin of progression.
In June, Spotify had launched a vast advertising campaign around Serge Gainsbourg who died in 1991 but whose successes have crossed the time and speak to all generations.
According to the National Union of Phonographic Publishing, 57% of the revenues of the music industry are now accounted for by dematerialized music.