The Dubai Media Office has organized a strategic workshop for members of the Dubai Foreign Liaison Committee on the image of the Emirate and its reputation in the international media in the light of the changes taking place in the regional and global arenas and how the members of the Committee can develop close links with the international community in general and foreign media on the face In particular.
At the beginning of the workshop, Director-General of the Dubai Government Information Office, Mona Ghanem Al Marri, stressed the importance of highlighting the various stages of the development process in Dubai, with its achievements in various fields, to highlight them and affirm their positive returns, Has a positive impact on the region and the world in terms of Dubai's initiatives and projects that are in the interest of the human being in general, such as Dubai's development contributions to the world's least fortunate regions and space projects and research, The importance of highlighting these achievements and introducing them globally by extending bridges of effective cooperation with various media institutions and developing a media strategy that is capable of interacting with the changes brought about by the new reality in a more effective manner.
"The world is witnessing a period of abundant content, both positive and negative, which poses many difficulties and obstacles to the recipient in the midst of what this content of the flood of false or false information, which requires the development of a strategy of communication and integrated to deal effectively with those And others in various situations, as well as continue to develop the performance of communication and media leaders in the institutions of Dubai government and semi-government ».
"The formulation of effective and flexible communication policies and strategies to deal best with the rapid changes taking place in the world, and the challenges it requires to communicate effectively with all global partners to express the achievements of Dubai to keep up with the ceiling of its ambitions that do not stop at the limit, and support those ambitions And efforts to implement them on the ground, in order to achieve the great strategic objectives set by the wise leadership for the next stage ».
best practices
The workshop is part of the agenda of the 2019 Dubai External Liaison Committee, which aims at informing the members of the Committee on the latest means and mechanisms of strategic communication and enabling them to gain a close knowledge of the best practices and expertise in the field of strategic communication in the region and the world.
The media reputation management process has been addressed at the present time and its difficulties due to the need to understand the specific nature of each geographical region, the way it deals with the media content, and the extent to which the public accepts the information and news in circulation. It requires understanding of local culture, with the possible concepts, prejudices and misconceptions.
The workshop focused on the analysis of the global media landscape and its great ambiguity due to the overlap between politics and economy. This led many parties to use the media platforms to achieve the special agendas by fabricating slanders and lies and changing the facts without taking into account the reality of what is happening in reality.
Members of the Committee also discussed several innovative ideas and approaches to enhance the use of Dubai's soft power, building on the achievements and successes that have made the Emirate a unique model for sustainable development in both its social and economic aspects. As long as it was characterized by Dubai, especially the values of tolerance, coexistence and acceptance of the other.
Good reputation
The workshop participants stressed the need to continue effective communication and investment in developing the skills and capabilities of those concerned with the communication process in Dubai in light of the challenges in the world and the region in order to maintain Dubai's good reputation. The workshop included a review of various situations and scenarios to study the effects that may have on the public and the recipients in different parts of the world, as well as how to develop mechanisms to convey the facts transparently, closing the door to those who think of passing negative messages or fabricating facts for purposes Especially. The workshop also devoted attention to the factors that must be taken into consideration when developing and implementing a communication strategy from a global perspective, including ways to respond quickly to exceptional situations to ensure information is passed and to prevent rumors from spreading.
training programs
Since its establishment last year, a series of workshops and training programs have been organized for the members of the Dubai Foreign Communication Committee, which focused on a number of topics including proactive thinking methods, success factors of effective communication and how to deal effectively with the surrounding global variables. In delivering Dubai's message to the world.
The activities of the committee, which includes a group of executive leaders in a number of government, semi-governmental and private bodies, started with a training program held in cooperation with the Royal Institute for International Relations, Egmont, in Brussels, Belgium. The most successful international experience and expertise in this field, and attended during the training program a selection of experts and senior international officials.
The Media Office of the Government of Dubai organized a series of training workshops for the members of the Committee in order to ensure the effectiveness of external communication strategies and to establish the unique status of a world-class Dubai that has succeeded in providing a unique model for a society based on diversity and multiculturalism within a framework of tolerance and understanding based on respect and openness On the other's thinking, and to enable the members of the Committee to learn about the unique international experiences in strategic communication and the latest methods in this field.
Mona Al-Marri:
«The ceiling of Dubai's ambitions does not stop at the limit, and should support those ambitions and efforts to implement on the ground».
"The flood of false information requires the development of an integrated communications and communication strategy to deal effectively with this phenomenon."