Israeli Justice Minister Ilit Shakid, by announcing a perfume called "fascism" in her campaign, raised a storm of comments on social media.
Authorities allow political broadcasts to be broadcast on television only two weeks before elections on April 9.
But the parties took advantage of a loophole in the law and began to flood the means of social communication propaganda videos, and are expected to play an unprecedented role in the campaign.
A "fascist" fragrance is used by Shakid, a scornful opponent of her opponents who they often call "fascism".
In the videos, she focused on the Supreme Court justices and on their powers that she wants to limit after the election.
The advertisement is akin to expensive perfume, with Shaked publishing a video clip, yesterday, in black and white, and the word "fascism" in English in the color of the yeast.
Shakid begins to lift a chignon of her hair in a feminine way, and speaks with a whisper. Then the camera turns on a part of her face as she puts a finger to show her fingers with two rings. Then she says in a faint voice in Hebrew, "Judicial revolution."
In another clip, Shakid puts a white coat over her black clothes and says, "The activities are narrowed" in the sense of diminishing authority, and then she appears as she descends stairs and adds "appoint the judges" and then "restrict petitions." Then she holds a bottle of "fascism" "For me, I smell democracy," she says in a voice devoid of emotions.
The screen reads "New Right" ... This video has angered many people, and the clip received 161,000 views on Twitter.