[HIGHLIGHTS] Favorite brand of the French: “The Force of Action is pleasure at a low price”, believes Frédéric Fessard

Action remains the favorite brand of the French in 2024, followed by Decathlon and Leroy Merlin, according to the new EY-Partheon barometer, revealed exclusively by Europe 1. A ranking identical to that of 2023.

But at the foot of the podium, new brands are emerging. Lionel Gougelot replaces Alexandre Le Mer this Thursday March 28, 2024. The interview with Frédéric Fessard, EY partner Parthenon EY barometer on the French's favorite brands.