Daniel Kahneman was one of the leading minds in behavioral research. In his work he explained why people often do not behave rationally, contrary to assumptions.

He developed the underlying prospect theory with the scientist Amos Tversky, who died in 1996. Kahneman's 2011 book “Thinking Fast, Thinking Slow,” written for the general public, became a bestseller. In 2002, Kahneman received the Alfred Nobel Memorial Prize in Economics with Vernon L. Smith, colloquially known as the Nobel Prize in economics.