The flowers are clustered in clusters, stimulating the vitality of the "spring economy"; making tea around the stove and enjoying the comfort and leisure of outdoor camping; Hanfu fluttering, highlighting the unique charm of national style and trend... This spring, the cultural tourism market is in full swing. "Flower", a deep integration of agriculture, culture, sports and tourism. People from all over the country have gone out of their homes to look for the bright spring scenery and attend a gorgeous feast to enjoy the spring together.
During the Qingming Festival that just passed, "sea of flowers" and "sea of people" intertwined in many places. The gorgeous peonies in Luoyang, Henan, the rapeseed fields in Wuyuan, Jiangxi, the thousands of acres of cherry blossoms in Gui'an, Guizhou, and the mountains of peach blossoms in Linzhi, Tibet... In April, flowers are in full bloom, creating a romantic spring atmosphere. This year's "flower economy" is extremely hot. .
On the banks of Mochou Lake in Nanjing, Jiangsu Province, the Begonia Flower Festival is bustling with activity. People make velvet flowers, carve engravings, and paint round fans, making the spring flower viewing more poetic and picturesque; in the ancient alleys of West Street in Quanzhou, Fujian Province, tourists traveling together wear hairpins to enjoy the spring scenery. , immersively feel the long ancient charm amidst the laughter and laughter.
Cherry blossom cake, peach blossom cake, rose cake...many seasonal snacks combined with flowers are widely praised. Many places dig deep into their local characteristics, increase innovation, extend industrial chains, and carefully create "spring on the tip of the tongue."
At the same time, various places have held colorful flower-viewing cultural festivals such as the Flower Festival, injecting profound cultural connotations into the "flower-viewing economy" and making regional culture more deeply rooted in the hearts of the people.
Many industry experts said that this spring, new models of "flower viewing +" are constantly emerging, and various regions rely on their own characteristics to build colorful new consumption scenes. Amidst the blooming spring flowers, people not only enjoy the warm sunshine of spring, but also indulge in the fragrance of traditional culture. A series of activities stimulate the "spring economy" and inject a steady stream of new energy into the development of local cultural tourism.
In addition to rushing to popular flower viewing spots to "chase" flowers, micro vacations and short-distance ecological tours in the suburbs are also popular among the public. Hiking, cycling, and self-driving have become popular travel methods.
Since the beginning of spring, Ms. Zhang, who is from Beijing, has been meeting up with her friends every weekend to go hiking in the mountains in the suburbs. "The air in nature in spring is particularly fresh. Unless there are special circumstances, we will maintain the frequency of 'Monday Mountain'. Take a walk, chat, and look at the scenery, so that you can escape from the busy life and enjoy quiet and pure happiness. " she said.
In this good time to get outdoors, outdoor camping has become a popular choice for many families for leisure vacations. When the reporter recently visited an outdoor supplies store, he learned that camping equipment such as tents, trailers, picnic mats, folding tables and chairs were in hot sales. It is worth mentioning that the design of these camping equipment pays more attention to portability and storage, and the lightweight "light camping" quickly captured the hearts of young people.
Whether it’s a bustling neighborhood park or a quiet mountain lawn, you can see people sitting around and chatting everywhere. The explosive rise of camping not only reflects the changes in modern people's life attitudes, but also opens a new trend in social interaction.
Industry experts pointed out that the vigorous development of the "Spring Economy" is a significant manifestation of the consumption boom such as contact consumption and cultural tourism consumption, and is a positive signal for the release of consumer demand. In the future, we must actively use policy guidance and market mechanisms to transform the "seasonal economy" into a "year-round economy" and continue to stimulate new vitality in economic consumption. (People's Daily Online reporter Liu Wei)