Sending flowers on Weibo must have membership qualifications to increase data for celebrities and need to buy "small accounts"
Fans should help hit the list of "burning money" routines
A few days ago, the National Cyberspace Administration of China criticized the existence of a large number of platforms such as Weibo and Douban to induce minors to participate in the rankings, large-scale consumption, and incitement to provoke youth fan groups in the special rectification of the Internet environment during the 2020 "Qing Lang" summer vacation for minors. Bad information and behaviors that verbally abuse each other.
Recently, a reporter from Beijing Youth Daily found that the fiercest "battle" in the support list is a type of fan behavior called Weibo "moving house", and burning money for your idol is the only way to all this. .
Help idols "move" on Weibo
Fan collection funds exceed 200,000
In the spring of 2020, "Youth Has You 2" and "Creation Camp 2020" two women's team auditions have swept the Internet, and dozens of young female "idols" entered the public eye.
In August, another word associated with them, "move", also successfully "out of the circle."
What is "moving"?
To explain this concept, we have to mention the "star power list".
According to Weibo’s explanation, the celebrity power list is "a product launched by Weibo that objectively reflects the popularity of celebrities on Weibo." The list is broken down into the Mainland, Hong Kong, Macau and Taiwan, Asia Pacific, Europe and America lists by region.
In addition, there are "Rising Stars List", which are generally new idols and rookies in talent shows.
The top three monthly rankings of the new star list can choose to join the rankings in each region.
"Moving" means to promote one's idol to the top three of the "Rising Stars List" through rankings, and thus move to the "Mainland List".
The calculation criteria for ranking scores cover celebrity microblog reading volume, interaction number, social influence, positive energy value, admiration value, etc.
The "move" function is displayed, such as "top of the list, list advertisement, background image, Sina promotion, etc.".
However, these display spaces are limited. You need to click on the link of the special celebrity power list or click on the homepage of the celebrity Weibo. Except fans, it is rarely seen and difficult to find by most people.
For fans, if an idol enters the "Mainland List" from the "Rising Star List", it means that it has gained public recognition and thus entered a larger circle.
The idol girl group artist L succeeded in “moving” on the new star list in June 2020. Fan Xiao Meng said that “moving” on Weibo is a process that constantly consumes human and financial resources.
Due to the complex calculation criteria of the list, the data station of L’s support club needs to be constantly measured and deployed during the "moving" period. Every day, the fans of the data group calculate the monthly ranking data based on the power list numbers. Not only must they calculate their own scores, but also always Pay attention to other companies competing in the same period.
In the meantime, the support club will also regularly organize fan fundraising as a reserve for business support funds.
L’s support club’s “moving” strategy focuses on interaction and flower delivery, which is also the part that requires a lot of “krypton money” from fans.
According to Xiao Meng, L's final "moving" total amount of funds exceeded 200,000 yuan, of which the cost of purchasing a Weibo account was nearly 10,000 yuan.
To buy virtual flowers for idols
Don't hesitate to post Weibo membership annual fee
For some fans of actors who have debuted for many years, she feels that buying endorsements and propaganda works is more practical for her idols than “moving”.
It is undoubtedly the most cost-effective to use the opportunity of fans to "move" to start Weibo annual membership fee.
Netizen Xiaoyuan told reporters how she spent 55 yuan to buy annual memberships from fans of idol girl group artist A.
"I privately messaged A's data station and said that I would like to buy an annual membership fee, and the other party sent five Weibo group links, asking me to find vacancies to join the group." After joining the group, the group announcement detailed the process of buying members.
First, you need to register in the group, with a limit of 15 people per day; then members of the qualified group can send a private message to the administrator and pay a deposit of 118 yuan; after receiving the Weibo annual membership gift card presented by the administrator, all flowers will be presented to A and screenshots will be taken to the management member.
After completing all procedures, you can get a refund of 63 yuan.
A reporter from Beijing Youth Daily noted that in this way, artist A can get 29 virtual flowers at once.
However, the annual membership fee of Weibo through normal channels needs to be 118 yuan, even under special promotions, at least 60 yuan.
Why do fans pay for the difference?
The answer lies in these "flowers".
In the calculation standard of the list data, the admiration value increases most directly and quickly, and a "flower" increases the admiration value by 2 points.
Previously, flowers can be purchased directly for 2 yuan per flower. Starting from September 1, 2019, fans can get free flowers through top-up members. Annual membership members have 5 flowers per month and ordinary members have 3 flowers per month. The flowers are cleared that month.
When the flowers cannot be purchased directly, fans look for "foreign aid" to subsidize the purchase of members, and let the "foreign aid" send flowers to their idols.
Account used for data
The price ranges from a few dimes to tens of dollars
Flowers are more than just flowers when moving.
For newly debuted stars, data indicators can best reflect the commercial value of the artist.
In order to improve data, fans generally conduct "round blogs", reposting a large number of artists’ personal microblogs, related promotion and cooperation microblogs, and personal promotion blogs of important official media, so as to increase the amount of celebrities’ mentions on Weibo’s major data lists and The amount of interaction increases the amount of topic reading.
Fan Xiaomeng’s daily fixed data during the artist L’s move include seeking art, celebrity power list, Baidu flower delivery, participating shows Weibo, iqiyi bubble... During this period, the artist’s fan data group The main task of the day will be forwarded inside.
However, if you repeat and forward a large number of comments within a period of time, it is easy to be "exploded" by the platform prompting the account to be abnormal, and the data station will purchase small accounts in an organized manner.
These trumpets are actually not "small". Many of them are active accounts with more than 500 fans that have been verified by real names.
The price of the accounts used for data varies from a few dimes to tens of dollars.
Most of these fanatical data fans are "student parties." How much money can they spend for their idols?
On the interactive platform "Owhat", which claims to be a loyal fan of the celebrity, the reporter found some records of fan fundraising.
There are five products on the page of the fan club of artist Z mentioned above, and the sales of two products with a unit price of 1 yuan are as high as 1.71 million and 1.45 million respectively.
In the ranking list under the product, the first individual paid 106949 yuan.
Although the two products did not clearly indicate the fundraising, they marked "the product does not need to be mailed and does not support refunds."
It can be simply inferred that the fans of artist Z have raised more than 3 million yuan in total since the end of June.
The reporter randomly inquired about the female group artist Y, who debuted before and after Z, and found that the top three in a certain virtual product paid a total of nearly 100,000 yuan.
In a 6-hour time-limited fundraising by the girl group artist L, a total of more than 2.1 million yuan was raised, and more than 300 people paid more than 1,000 yuan.
Text / reporter Zhao Jiaqi, intern Li Shimeng and Zhang Rui
Coordinator/Zhang Bin
Related
The National Cyberspace Administration of China investigates and punishes online platforms involving minors in violation of laws and regulations
The National Cyberspace Administration of China recently released data showing that since the launch of the 2020 "Qing Lang" summer special rectification of the network environment for minors, the nation’s cybersecurity and informatization system has suspended 64 websites in total, and has canceled the license or filing of illegal websites in conjunction with the telecommunications authorities. Closed 6,907 illegal websites.
According to reports, local cybersecurity and informatization departments have severely cracked down on illegal activities affecting the physical and mental health of young people in accordance with the law. In response to prominent problems in online course learning columns, they have instructed relevant website platforms to close more than 860,000 illegal and illegal account groups in accordance with user service agreements.
In addition, six platforms, including Sina Weibo and Douban.com, contained undesirable information such as inducing minors to chase stars without a bottom line and torn apart "fan circles", which were also investigated and dealt with by the Internet Information Department.
According to reports, in response to these problematic websites and platforms, the National Cyberspace Administration of China, depending on the circumstances and nature of the violations, adopted punishment measures such as interviews, ordered rectification within a time limit, suspension of related functions, complete removal of shelves, and suspension of Internet access services in accordance with the law to resolutely combat damages. Adults’ legal rights and physical and mental health violations of laws and regulations.
According to Xinhua News Agency