China News Service, Guangzhou, September 26 (Reporter Cheng Jingwei) The 2020 Guangdong 21st Century Maritime Silk Road International Expo will be held in Guangzhou from the 24th to the 26th. During the "Maritime Silk Road" exhibition industry development forum, "Marine Silk Road" The "Road" Convention and Exhibition Industry Cooperation Alliance announced the launch and released some future development plans.
The alliance has gathered many well-known exhibition management organizations, business associations and exhibition companies from various countries. The first batch of units include the China Chamber of International Commerce Guangzhou Chamber of Commerce, Guangdong Convention and Exhibition Organization Enterprise Association, Singapore Convention and Exhibition Organizers and Suppliers Association, Macau Convention and Exhibition Industry Association, World Exhibition and New Exhibition Joint Exhibition (Guangzhou) Co., Ltd., Hannover Milan Exhibition (China) Co., Ltd., etc.
According to reports, in the future, the alliance will take "unity and cooperation, openness and win-win" as its foothold to help develop international exhibition cooperation, and promote the exhibition industry to keep pace with the times and innovate.
The "Maritime Silk Road" Convention and Exhibition Industry Cooperation Alliance was launched in Guangzhou.
Photo by Cheng Jingwei
At this forum, exhibition professionals, experts and scholars conducted dialogues and exchanged views on the accelerated recovery and transformation of the exhibition industry after the epidemic.
Previously, the continuous spread of the new crown pneumonia epidemic has caused an all-round impact on the entire exhibition industry chain, forcing the suspension or postponement of most international exhibitions and conferences, and the global exhibition industry has pressed the "pause button."
Chen Xianjin, chairman of the National Convention and Exhibition Industry Standardization Technical Committee, said that the outbreak of the epidemic has promoted the digital development of the exhibition industry in an all-round way. The current exhibition industry has ushered in the era of virtual exhibition 4.0.
“Now all kinds of virtual exhibitions are so expensive that they are springing up. Virtual exhibitions have broken through the limitations of time and space, and the organization and development of virtual exhibitions has become a symbol of the cross-border exhibition industry.” Chen Xianjin said that the value of digitalization in the exhibition industry is not in products And the service itself, but to empower the entire exhibition industry.
With the gradual formation of a new development pattern in which the domestic and international cycles are the mainstay and the mutual promotion of the domestic and international double cycles in China, the exhibition industry is bound to usher in new opportunities for development.
In this regard, Chu Xiangyin, executive vice president of the China Conference and Exhibition Economic Research Association, said that in the context of the new crown pneumonia epidemic causing a heavy blow to the world industrial chain supply chain, the exhibition industry should better serve the upgrade of the industrial chain, supply chain, and value chain. And reconstruction, promote the intelligent upgrade of the manufacturing industry, shift from serving exhibitors to serving the entire industrial chain and supply chain, and promote the development of the foreign trade industry.
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