Our reporter Qu Lihua Zhang Xue
According to data released by the Ministry of Culture and Tourism, the overall rate of resumption of work and production in rural tourism across the country has reached more than 95%.
Affected by the new crown pneumonia epidemic, some new changes have taken place in the tourism market this year. Many tourists choose relatively convenient short-distance tours.
Among them, rural tourism is very popular.
Experts say that during the Mid-Autumn National Day holiday, rural tourism may become a hot spot for tourism consumption.
Previously, in order to promote the recovery and development of rural tourism, various localities have launched a series of policy measures.
Among them, the Hubei Provincial Department of Culture and Tourism has promoted the development of the rural tourism industry, and launched ten themed routes of Jingchu rural tourism, including the splendid spring flower tour, the refreshing tea rhyme tour, and the happy water summer tour; Guizhou Province issued the "About "Notice on Financial Support for Rural Tourism Construction", launched rural tourism e-loans, rural tourism entrepreneurship loans, rural homestay loans and other financial products, and selected a number of financial support rural tourism projects; Hunan Provincial Department of Culture and Tourism organized "Hunan People Tour A series of activities such as "Hunan" "Spring Warm Xiaoxiang" Cultural Tourism Consumption Season...
According to estimates, the total number of rural tourism in the country in the second quarter was 456 million, which was restored to about half of the same period last year; the total income was 172.99 billion yuan, which was restored to about one-third of the same period last year. Rural tourism resumed work and production in an orderly manner, with obvious results.
Hekou Town, Lanzhou, Gansu Province has a long history and the Yellow River flows through it. Its humanistic fireworks always make tourists interested.
According to Li Dequan, the deputy mayor of Hekou Town, the ancient town began to resume work and production in March this year, and the number of tourists has exceeded 600,000.
Villager Gan Xiaohong has been operating a farmhouse in Hekou Town since last year. She told reporters: "The business is good now, and the income is higher than that of working outside. We still want to continue to do homestays in the future."
Rural tourism can not only bring tourists a fresh experience, but also an important force to promote rural revitalization.
Experts said that rural tourism can effectively use rural natural and human resources, organically integrate excellent traditional culture, rural features and modern tourism needs, promote the integrated development of rural primary, secondary and tertiary industries, and drive farmers' income to increase steadily.
According to the relevant person in charge of the Ministry of Culture and Tourism, after more than 30 years of development, my country's rural tourism has begun to take shape, rural tourism is showing a rapid development trend, the types of rural tourism products are increasing, and the industrial system is constantly improving.
Statistics show that in 2019, the total number of rural tourist trips nationwide exceeded 3 billion, accounting for more than half of the total domestic tourist trips.
Experts say that with the advent of the mass tourism era, rural tourism has grown in diversified needs, has surpassed the traditional form of farmstays, and has transformed into a complex type of sightseeing, leisure and vacation, and a new development trend has emerged.
The good ecological resources and unique production and lifestyle in the countryside attract more and more tourists.
The growing consumer demand for natural tourism, parent-child companionship, health and wellness, leisure and vacation, and physical and mental relaxation has given birth to the development of products and projects such as characteristic homestays, night tours, cultural experiences, themed research, and health and wellness residences.
At the same time, after years of development, rural tourism has shifted from a single format such as farmhouses and picking gardens to a multi-format full-industry chain operation, realizing the full-industrial chain sales of creative design, resource development, catering and accommodation, cultural and creative products, and specialty agricultural products. The network social interaction operation.
In addition, rural tourism investment entities are becoming increasingly diversified. There are individual farmers or partnerships, as well as village collective investment operations. Some more powerful companies, groups and other social capital have also actively participated in the development of rural tourism.