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  • REBECA YANKE

    @RebecaYanke

    Madrid

  • ILLUSTRATIONS: GABRIEL SANZ

Updated Monday, 6 July 2020 - 22:33

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"What can economics be but a science of behavior?" This was reflected by Richard Thaler , who in 2017 won the Nobel Prize for his contributions to behavioral economics: the relationship between our irrationality, our desires and emotions and even our mental distortions with our money. He was not the only one to study it, but it took time. It was not until the year 2000 that psychology and economics began to meet in the spaces of knowledge.One of those pioneers was the American Ted Klontz who, along with his son Paul, began writing at the time about how our personality influences our

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