Dubai is preparing to receive its guests from outside the state, starting today, as part of the efforts made by the Dubai government and derived from the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and in cooperation with various official authorities concerned with the file to combat the Corona virus The newcomer (Covid-19), which resulted in the gradual return to normalcy, commercial and tourist activity in the emirate, within specific procedures and requirements, ensuring the health and safety of residents, both citizens and residents, as well as visitors alike, and even reaching a stage of full recovery during the coming period.

Campaigns and offers

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With the gradual reopening of commercial and tourism activities after the restrictions were eased by the Covid-19 pandemic in the last period, domestic tourism witnessed an active movement, especially in hotel establishments, water parks, major attractions, restaurants and others, which provided a group of offers and packages. Promotional, to encourage them to enjoy unparalleled world-class experiences. It is now ready to provide exceptional experiences for its visitors from outside the country.

The efforts of the public and private sectors are also joining together to launch promotional campaigns and distinguished events during the summer to stimulate markets, including "Dubai Summer Surprises", "Eid in Dubai - Eid Al-Adha", and "Back to Schools".

Moreover, the national carriers, including Emirates Airlines and flydubai, have operated passenger flights for a number of destinations, while efforts are continuing to open other destinations in the coming period.

special date

Hilal Saeed Al-Marri, Director General of the Department of Tourism and Commerce Marketing in Dubai, “Dubai Tourism”, thanked His Highness Sheikh Mohammed bin Rashid Al Maktoum for his wise leadership and guidance that contributed to the reopening of economic activities, including the tourism and aviation sectors.

He explained that the date of “7-7-2020” will be special, because it will witness the beginning of receiving tourists from many international destinations, which are expected to increase during the coming period, which is an indication that we are on the right path towards regaining the sector's momentum and then reaching the stage of full recovery. .

Al-Marri expressed optimism about the future of the tourism sector, and implemented the "tourism preparedness" strategy with high efficiency. "Dubai will remain the miracle city, and the preferred destination for many travelers from all over the world, and one of the safest global destinations," he said.

Tourism readiness

Al-Marri pointed out that «Dubai Tourism» made great efforts and played an important role during the past period through its communication and cooperation with various parties concerned with the file “Corona”, in addition to coordination with its partners in Dubai and around the world to see the latest developments and developments to combat it, as well as the efficiency of procedures Taken by each market to reopen its activity, thus speeding up the process of cooperation with it.

He stressed that «Dubai Tourism» pursues a strategy to diversify the markets, making it better able to adapt to the conditions in line with its goals, indicating that it has communicated with more than 3000 partners around the world, as part of its strategy “tourism readiness”, to encourage visitors to visit the city when Travel becomes available.

Tourist reception procedures

Carrying out a corona examination in the tourist country 4 days before traveling.

- If he is not able to do that, he must do this examination at Dubai International Airport.

- To have health insurance with the tourist.

- There will be a compulsory quarantine if the test result is positive, and at the tourist’s expense.

Marketing efforts

Dubai Tourism affirmed its keenness to continuously communicate with its target audience in more than 48 markets, by launching a set of marketing initiatives and campaigns to ensure the city continues to maintain its image and a favorite destination for travelers when travel becomes safe.

The preventive measures and requirements required to gradually target a safe return to tourism.

- The public and private sectors in Dubai are cooperating to launch distinguished events.

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