China News Service, June 30, according to the Ministry of Commerce website, recently, the Ministry of Commerce's e-commerce department released the "China E-Commerce Report 2019", which summarizes the development situation, development characteristics and future development trends of China's e-commerce in 2019 . The report pointed out that in 2019, the nationwide e-commerce transactions amounted to 34.81 trillion yuan, of which online retail sales amounted to 10.63 trillion yuan, and e-commerce employees reached 51.265 million.
Data map: People browse Taobao's advertising on the Internet. China News Service issued by Liu Kegeng
The report points out that in 2019, the world economy will slow down, and risks and uncertainties will increase in the process of globalization and trade liberalization. The Chinese economy has overcome many internal and external difficulties and challenges, and continues to work hard on the road of high-quality development. The digital economy represented by e-commerce has made great progress and played an important role in promoting domestic economic and social development.
One is the accelerated improvement of scale quality. In 2019, the scale of China's e-commerce market continues to lead the world, and service capabilities and application levels are further improved. The number of Chinese netizens has exceeded 900 million, with an Internet penetration rate of 64.5%; national e-commerce transactions amounted to 34.81 trillion yuan, of which online retail sales were 10.63 trillion yuan, a year-on-year increase of 16.5%, and physical goods online retail sales of 8.52 trillion yuan , The proportion of total retail sales of social consumer goods rose to 20.7%; e-commerce employees reached 51.265 million people. The Party Central Committee and the State Council attach great importance to the development of e-commerce, and the Ministry of Commerce takes the initiative to continue to optimize the e-commerce development environment. Vigorously carry out the "e-commerce law" publicity and implementation, and gradually improve the supporting regulations. Strengthen demonstration leadership, select the first batch of 60 digital commerce enterprises, and add 13 e-commerce demonstration bases. Deepen the e-commerce integrity construction, vigorously promote enterprises to carry out integrity commitments, and improve integrity files. Refine public services, open a national e-commerce public service platform, print and distribute guidance on strengthening the monitoring and analysis of e-commerce statistics, and further promote the co-construction and sharing of big data from the Ministry of Provincial E-commerce to guide the healthy development of the industry.
Second, the structural benefits are more optimized. In 2019, rural e-commerce has entered a stage of large-scale professional development, and cross-border e-commerce has become an important direction for the transformation and upgrading of foreign trade. The national rural online retail sales reached 1.7 trillion yuan, an increase of 19.1% year-on-year; the online sales of agricultural products were 397.5 billion yuan, an increase of 27% year-on-year. As of 2019, the comprehensive demonstration of e-commerce in rural areas has achieved full coverage in 832 national poverty-stricken counties across the country. The consumer potential of "Shen Market" has been released. The total value of retail imports and exports through the customs cross-border e-commerce management platform reached 186.21 billion yuan, a year-on-year increase of 38.3%. Twenty-four new comprehensive cross-border e-commerce test areas were added. By the end of 2019, the total number of test areas reached 59. Mature experience and practices have been accelerated and replicated throughout the country, and the cross-border e-commerce policy system has been continuously improved.
The third is the continuous innovation of the model format. In 2019, new e-commerce models and new formats continue to emerge. Artificial intelligence, big data, small programs and other technologies are widely used. Live broadcast e-commerce, social e-commerce, cross-border e-commerce overseas warehouses and other models deepen innovation to meet the consumer needs of diversification, personalization and experience. At the same time, the trend of e-commerce driving the development of online and offline integration is more obvious. Catering companies and retail stores are actively expanding the online market space. The traditional real economy has made new explorations and attempts in digital transformation. Online retailing extends to the field of smart manufacturing. The establishment of digital connections between e-commerce platforms and parties in the industry chain has achieved remarkable results in improving the efficiency of supply chain operations and boosting industrial transformation and upgrading.
Fourth, the leading role has been continuously highlighted. Under the joint promotion of the government and the market, the Chinese economy has actively adapted to the digital transformation, seized the opportunities of industrial digitalization and digital industrialization, and has achieved fruitful development of e-commerce, playing an important leading role in both international and domestic markets. From the perspective of the domestic market, the contribution rate of online retail to the growth of total retail sales of social consumer goods reached 45.6% in 2019. E-commerce has made positive contributions in promoting consumption, stabilizing foreign trade, helping the poor, expanding employment, and driving industrial digital transformation. Become an important driving force for stable economic growth and high-quality development. From the perspective of the international market, China has established a bilateral e-commerce cooperation mechanism with 22 countries on five continents. "Silk Road E-commerce" has become a new channel for trade cooperation, driving the development of digital economies in partner countries. Pay more attention.
The report pointed out that since this year, e-commerce has played an important role in my country's efforts to hedge against the impact of the new coronary pneumonia epidemic and maintain stable and healthy economic and social development. In terms of ensuring the supply of materials, the e-commerce platform does everything possible to expand the supply of goods and smooth logistics, effectively guaranteeing the supply of residents' daily necessities and the distribution of some medical materials; in terms of helping to resume work and resume production, e-commerce enterprises actively launch remote offices, online meetings, shared employees, etc. New models and new tools have effectively solved the contradiction between labor shortage and the risk of personnel gathering; in promoting consumption replenishment, the Ministry of Commerce and the relevant departments held the second "Double Product Online Shopping Festival", driving the national online retail sales of more than 4300 100 million yuan, a year-on-year increase of 20.8%, which effectively stimulated the vitality of the consumer market. The 2020 government work report emphasizes that “e-commerce online shopping, online services and other new formats have played an important role in the fight against epidemics, and we must continue to introduce support policies to comprehensively promote'Internet+' and create new advantages in the digital economy.”
According to the report, with the continuous deepening of the global information revolution and industrial transformation, the widespread and in-depth application of digital technology will be further accelerated, and e-commerce will play a more important role in promoting the conversion of old and new kinetic energy, economic upgrading, industrial transformation and upgrading . The Ministry of Commerce will resolutely implement the deployment of the Party Central Committee and the State Council, adhere to the new development concept, deepen the supply-side structural reform, accelerate the application of digital technologies such as 5G, Internet of Things, blockchain, artificial intelligence and the development of strategic emerging industries, and actively promote The integration of online and offline and the digitization of traditional industries promote the high-quality development of e-commerce and make greater contributions to building a well-off society in an all-round way.