Large-scale long-distance cruise-based tour mode, concentrated to about 3 hours cruise itinerary. Tourists can concentrate on viewing multiple highlights
Three Gorges starts short-distance tour
The picture shows tourists standing on the top of the Three Gorges overlooking the Yangtze River. Li Guoshe
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Affected by the new coronary pneumonia epidemic, the tourism industry once entered a trough. The industry believes that this is the opportunity for the tourism industry to get out of the "comfort zone". The Ministry of Culture and Tourism recently released information showing that nearby outings and surrounding tours have become hot spots for holiday tourism. Taking the "short-distance" long and making up the "long-distance" short may become the new normal of tourism.
On May 1st, in the newly opened Chongqing Fengjie "Top of the Three Gorges" scenic spot, Mr. Liu, who was in his 50s, helped an 88-year-old father walk on the stone road leading up the stairs. Dynamic. The Douyin video taken by this has won countless praises from netizens.
Mr. Liu, who lives in the main city of Chongqing, told the Workers Daily reporter that the plan to accompany his father to travel during the Spring Festival was delayed by the new coronary pneumonia epidemic. The "May Day" Golden Week can no longer be missed. Considering the old father's physical condition, they chose the newly-launched "Peak Shuangxia" one-day tour: take a plane to the Goddess Airport in the morning and climb to the top of the Three Gorges to see the scenery of Kuimen. Then take a cruise to enjoy the beauty of the Goddess Peak, Qutang Gorge and Wu Gorge.
This is just a microcosm of the restart of tourism. The Ministry of Culture and Tourism recently released information showing that nearby outings and surrounding tours have become hot spots for holiday tourism. People in the industry believe that replacing the short-distance with the long-distance will become the new normal for tourism.
Integrating non-legacy culture into tourism
In 766 AD, Du Fu, the "Poet Saint" came to the "top of the Three Gorges"-Fengjie Kuizhou. He looked at the Yangtze River and created more than 430 poems, leaving one-third of all poems here.
The "top of the Three Gorges" is 1,388 meters above sea level and is the highest point of the Three Gorges of the Yangtze River. On the May 1st long holiday, a reporter from the Workers Daily saw that tourists not only watched the 2 million-year-old Kuimen ancient elephant fossils here, but marveled at the ancient and magical Fengjie Festival; At the ruins of the Lou Fort, imagine the scene of the ancient battlefield, "The flames are in March, and the family book reaches ten thousand gold."
In addition, there is also an indissoluble bond with music. "Le Zheng Kui", which originated more than 4,000 years ago, has been circulating to this day. The artistic achievement of the temple after the artistic arrangement of natural sounds and human labor sounds allows tourists to appreciate the profoundness of the birthplace of Chinese music.
The popular movie "Wait until the mountains with red leaves" in the early 1980s is based on the Qutang Gorge, with beautiful Kuimen red leaves running through the film, together with the euphemistic theme melody, beautiful natural pictures and delicate romantic love The story makes this movie and music a classic describing the Three Gorges.
In recent years, the locals have focused on digging out the cultural connotation of "Poetry Saint", with the scenic spot as the starting point, and are known by netizens as the new landmark of the Three Gorges Tourism Network.
"The top of the Three Gorges, not only refers to the highest place in physical form, but also hopes to be the most beautiful place in the landscape form, the best place at the cultural level, and the highest place at the spiritual level." The person in charge of the relevant department of Fengjie County said that it is not only a tourist resort, but also a It is the carrier of cultural inheritance.
As the first batch of national-level tourist business cards in China, the Three Gorges of the Yangtze River attracts a large number of tourists from home and abroad every year with unique natural landscape and profound historical and cultural heritage, driving the development of tourism industry in Chongqing and many cities along the coast of Yichang, Hubei. In the context of the country's vigorous promotion of ecological priority and green development, many counties along the coast have taken the tourism industry as a pillar industry.
"The core and most fascinating charm of the Three Gorges is more reflected in the legendary cultural charm dominated by intangible cultural heritage." Luo Zibo, a professor at the Tourism College of Chongqing Normal University, told the Workers Daily that the epidemic is also a turning point. Three Gorges Tourism In this way, file upgrades can be achieved. To this end, we should start with enhancing the integrated image, leading the complete experience, interpreting storytelling, strengthening node functions, and docking with the needs of the times.
"Weekend tour of the Three Gorges" becomes possible
Affected by the suspension of cross-province and cross-border tourism during the epidemic, and the increase in the long-distance cruise ship market in the Three Gorges over the years, the short-distance travel is becoming a choice for the Three Gorges tourism. Since the "May Day" holiday, the "Two Gorges and One Peak" short-distance tour has become a popular route for tourists from Chongqing and surrounding provinces and cities. It is understood that this short-distance tour changed the way that the Three Gorges tour used to be a large-scale long-distance cruise, and concentrated it into a 3-hour cruise itinerary. Visitors can concentrate on the many highlights along the way.
Zou Yuanjiang, chairman of Chongqing Fengjie Chijia Cultural Tourism Group, told the Workers Daily that short-term travel has become a trendy development in the travel market, and is a star product for the future high-speed rail travel era. It is becoming the first choice for family travel, suburban travel and even business travel.
When there is "danger", there is "opportunity". In the interview, the reporter learned that in order to reduce the impact of the epidemic on the tourism industry of the Three Gorges, the Three Gorges Group, which is responsible for poverty alleviation of Wushan and Fengjie, has promoted the integration of four tourism enterprises in Sichuan and Chongqing, Wushan and Fengjie in Chengdu and Chongqing. In the context of the coordinated development of the city's economic circle, they will work together to complement each other's strengths and sing "big cities".
With the opening of Wushan Goddess Airport in 2019, tourists have a new option to travel to the hinterland of the Three Gorges reservoir area. From Chongqing Jiangbei International Airport, it takes only 40 minutes to reach Wushan Airport, and within one hour you can reach scenic spots including the top of the Three Gorges, Baidi City, and Wuxia. Many local tourists in Chongqing sighed that "touring the Three Gorges on weekends" became possible.
"In order to better serve the Three Gorges tourism, we have also opened a round-trip flight taking Wushan Airport as a node." The relevant person in charge of China Airlines said that tourists who take a round-trip flight to or from Wushan Airport only need to check in once and check in once. Baggage consignment, "This is beneficial to many regional airports with limited direct flights, which will greatly enhance the experience of tourists during the transfer."
In the eyes of many people in the industry, the current trough period is an opportunity for the tourism industry to get out of the "comfort circle". "The epidemic will force tourism groups to re-examine their core competitiveness and establish cooperation mechanisms and operation models for resource sharing and value co-construction. It is now a rare opportunity for structural optimization and adjustment, which is conducive to the reconstruction of the tourism ecosystem." Mo Yuanming, a researcher at the Upper Yangtze River Economic Research Center of Chongqing Technology and Business University, said.
New options for poverty alleviation in tourism
"After the high-speed rail is opened to traffic, it will be more convenient for the Three Gorges Tourism to realize the" short-distance tour "weekend tour. We will also accelerate the development of related products to meet the new needs of the market." People say.
At present, Zhengwan High Speed Rail is passing through Fengjie, Wushan and other places. According to the plan, the Chongqing section of Zhengwan High Speed Rail is expected to be opened to traffic by the end of 2021.
The current epidemic situation has erupted globally and it has been difficult for the overseas tourism market to recover. Local tours and surrounding tours pick up first. Based on this judgment, the Three Gorges Group Tourism Poverty Alleviation Working Group developed the local short-distance cruise line in Chongqing in the route design to fill the short-distance cruise market gap. With the support of Wushan and Fengjie county governments, the "Two Gorges and One Peak" short-distance tourist route was born.
"This will not only reduce the impact of the epidemic, make the tourism industry of Wushan and Fengjie warm up as quickly as possible, but also break the 'ceiling' of the development of long-distance transit cruise ships." Liu Wen, head of the Wushan Poverty Alleviation Working Group of the Three Gorges Group in Fengjie, said.
During the interview, the reporter learned that through the “matchmaking” of the tourism poverty alleviation working group, companies that have the advantages of marketing resources, cruise ship operation management and tourism scenic spot resources will be organically integrated to form a joint venture company and jointly operate the “Two Gorges and One Peak” short-distance tour. Liu Wen told reporters that since taking tourism poverty alleviation as a new model of counterpart aid in 2018, the Three Gorges Group strives to guide and organize 200,000 tourists to Wushan and Fengjie tourism every year, and constantly explores a new tourism poverty alleviation model that can be copied, borrowed and promoted.
In Liu Wen's view, in the future, he can actively integrate the characteristic cultural tourism resources of the two places, jointly develop and launch distinctive and market-competitive multi-stop one-way tourist routes to achieve complementary advantages, mutual source delivery, and market sharing.
Li Guo