China News Service Wuhan, May 21 (Chen Dilin Nongzhuo) Cloud release, cloud live broadcast, cloud sales, cloud interaction, cloud tour ... 21 is the first international tea day. The theme of the world is to hold a series of cloud activities online opening ceremony and Hubei tea industry online development opportunities seminar. The event lasted from May 18 to 24.
Hubei is a world-recognized golden zone for the growth of fine tea trees. It is located in the five dominant tea areas of Dabie Mountain in Eastern Hubei, Wuling Mountain in Western Hubei and the Three Gorges in Yichang, Qinba Mountain in Northwest Hubei, Mufu Mountain in Southern Hubei, and Dahong Mountain in Central Hubei. Little tea has become a "golden leaf" for the province's 5 million farmers to increase income and become rich. In 2019, tea planting area, output and export value all rank fourth in the country.
At the beginning of this year, a sudden outbreak had a great impact on Hubei tea industry sales.
Under the precise guidance of the material guarantee group of the Central Guidance Group, the domestic media gave full support, the brother provinces gave their full support, the city and county leaders took the initiative, the Hubei tea sales channels continued to expand, and Hubei tea companies gradually stepped out of the predicament. According to preliminary statistics, Hubei tea sales have exceeded 15% of the same period last year, with sales exceeding 14 billion yuan, most of which are sold through online channels.
Many tea industries in Hubei Province are looking for opportunities in the "dangerous" period and speeding up the exploration of new Internet marketing models. Caihua Tea Industry Co., Ltd. launched a large-scale online sales of consumers, simplified packaging, and launched 100,000 cans of 100 grams of early spring bud tea. The price is about half of the usual, and the market has responded well. Dabie Tea Visit Tea Co., Ltd. brews tea into healthy liquor, develops tea facial masks and other deep tea products, and extends the industry chain of the tea industry through format innovation. Tea companies and tea farmers in Enshi, Yichang and other places used large-flow platforms such as Douyin and Kuaishou APP to move the online live broadcast room to the original ecological tea garden and processing workshop to attract consumers' attention.
Yin Jianhao, Chairman of China Tea Co., Ltd., signed a strategic cooperation agreement with the Director of the Agricultural Office of the Hubei Provincial Party Committee, Secretary of the Party Group and Director of the Provincial Department of Agriculture and Rural Affairs, and Xiao Fuqing. Hubei Xiaogan Honggong Tea Co., Ltd. and the Russian Tea and Coffee Producers Association signed an annual order of 1440 tons of black tea, which was approved by Meilingbao Modern Agriculture Co., Ltd. The video signed sales contracts with agents in South Korea, the United Kingdom, the Netherlands, Belgium, Germany, Ghana, Nigeria and other countries.
Xiao Fuqing said: "The first International Tea Day (Hubei) series of cloud events will be used as an opportunity to establish a highly cooperative exchange mechanism for tea organizations and platforms across the province to accelerate the pace of structural adjustment and transformation and upgrading of the tea industry. Medium, promote the recovery and high-quality development of the Hubei tea industry, and sing the Hubei tea brand to submit satisfactory answers to the people of the whole country. "(End)