In half a month, the People's Daily went live on Taobao on the 5th, and hundreds of millions of netizens rushed into Taobao to gain three pounds for Hubei. Especially on the evening of April 30, Hubei's agricultural products of 226 million yuan hit a second light, setting a new record for Hubei's cargo delivery.
In the Taobao live broadcast room that night, high-quality Hubei cuisine triggered a panic buying spree: 30,000 copies of Suizhou mushrooms were sold out in 6 seconds, 38,000 copies of Honghu lotus with 5 seconds ... The most popular crayfish sold 280,000 copies, Wuhan specialty "Zhou Heiya" also ushered in an outbreak: it grabbed 199,000 duck necks and 135,000 duck collarbones in one night. There are even 1,750 Hubei cars "Feng Shen Yi Xuan GS" being booked in the Taobao live room.
In order to help Hubei accelerate the resumption of production and economic recovery, the stars of all walks of life collectively "changed" Taobao anchor. Wu Qian, Zhou Shen, Pan Yueming, Pan Changjiang, Yi Jianlian, etc., successively walked into the Taobao live broadcast room of People's Daily and Wei Ya, tried to eat, sing, and dance in front of the camera. Tens of thousands of fans were addicted and came to Taobao to help Hubei.
At the end of March, Taobao took the lead in launching "I am three fat cats for Hubei". Over the past month, more than 100 special events in Hubei were held in succession. As the first platform for e-commerce to help agriculture, Taobao is helping Hubei, and the new form of Taobao live broadcast is even more explosive.
At the press conference of the State Council on April 19, Chen Ping, a first-level inspector of the Marketing and Information Department of the Ministry of Agriculture and Rural Affairs, said that during the epidemic, tens of thousands of vegetable greenhouses across the country instantly became live broadcast rooms, including mayors, county heads, and townships. Long leaders brought goods, as well as celebrities brought goods, making live broadcasting a "new agricultural activity", and also found a new outlet for the sale of agricultural products.