[Commentary] At the moment when cherries are ripe for market, Shuicheng County, Liupanshui City, Guizhou Province, with agate red cherries as the representative industry, has also ushered in a cherry harvest. During the New Coronary Pneumonia epidemic, in order to further open up sales channels and expand the sales radius, Shuicheng County actively tried to adopt the method of "live broadcast with goods" and online platform mall sales to help local cherry online "hot sale".
【Live sound】 Live broadcast by anchor
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[Commentary] In front of you, in a cherry planting base in another village of Xinlian Village, Faer Town, Shuicheng County, a live broadcast on the theme of cherries is in progress, and you can see crystal clear red cherries hanging on the branches. The staff of the investment group interacted with netizens all over the country through the mobile phone live broadcast platform to introduce them to the excellent quality of the hair ear cherry. In the live broadcast for nearly half an hour, the simple and original content was presented and attracted Netizens have nearly 2,500 interactions.
[Same period] Wu Yueqi, Marketing Staff, Guizhou Shuicheng County Agricultural Investment (Group) Co., Ltd.
In fact, for this live broadcast, we are also trying for the first time. From the perspective of the effect, it is still very good. There are many interactions. The audience below also asked the outside world, such as Shenzhen and Chongqing, can you mail the cherry, so the effect is still achieved We want to promote an effect of our Shuicheng County and agricultural investment company agricultural special products.
[Commentary] Villager Zhao Yinghu is the owner of the cherry forest that is being broadcast live. When introducing his own cherry live, he was full of confidence and joy. Zhao Yinghu told reporters that his family began planting cherries on a large scale in 2015. Up to now, there are 45 acres of cherry forests, which is a famous local cherry grower. In 2019, the cherry harvest of Zhao Yinghu's family amounted to more than 10,000 catties, with an income of more than 250,000 yuan, which also led to more than 30 rural households working around. This year, taking into account the impact of the new coronary pneumonia epidemic, Zhao Yinghu decided to test the online mall sales and online live streaming based on the supply of dealers and picking and sales in the past years.
[Same period] Zhao Yinghu, a villager in Xinlian Village, Faer Town, Shuicheng County, Guizhou
So far, it has sold 4,000 kilograms, about 56,000 yuan. From the perspective of online sales, it is within the province, including Zunyi, Bijie, Liuzhi, Nayong, Zhijin, Guiyang, online Sales are quite okay.
[Commentary] The reporter learned that at present, Faer Cherry has been sold and distributed in the online mall of Shuicheng Agricultural Investment Group, and provides a "sightseeing + picking" method to enhance the sense of participation and experience of consumers. Shuicheng Agricultural Investment Group revealed that it will increase cooperation with related travel agencies in the later period to further develop the picking experience tour route, and include more agricultural special products in Shuicheng County into the live broadcast range to help the development of special agricultural products in Shuicheng County.
[Same period] Wu Yueqi, Marketing Staff, Guizhou Shuicheng County Agricultural Investment (Group) Co., Ltd.
In the later period, we will increase the frequency of live broadcast sales. Later agricultural products such as bayberry, kiwi, and bee sugar plum are fruits. That is why we try to increase our live broadcast frequency as much as possible to show everyone that we are in Shuicheng County The characteristics of agricultural special products can better help the promotion of our agricultural special products.
(Report by Jiang Ning Pu Wensi Liupanshui Guizhou)
Editor in charge: [Tao Guangxiong]