Prevention and control of the epidemic has entered the normal state, and it has become a matter of urgency to effectively relieve people's travel needs
Anti-epidemic priority, how to "play" in scenic spots?
The picture shows a sign for non-reserved visitors not to enter the entrance of the south gate of Beijing Jingshan Park. The park has implemented online reservations for ticket purchases since April 1, and tickets will no longer be sold on site. Reporter Qu Xinyue
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As the epidemic situation of new coronary pneumonia became stable, prevention and control entered a normal stage. The Qingming small holiday just passed, and the growing travel demand of the people has become prominent. How to effectively protect people's needs while doing proper protection, ensure correct work and prevent epidemic prevention, and provide tourists with a safe and happy travel experience
Make an appointment to purchase tickets, enter the park with a code, check the body temperature ... After completing this series of procedures, Ms. Min Huang from Beijing came to Jingshan Park for more than 3 months. Two days in advance, she booked her tickets on the morning of April 6 on the WeChat public account. At this time, the electronic screen at the entrance of the park showed that the number of people in the park was 447, and the staff was reminding visitors to show the QR code of the ticket purchase in the mobile phone. Visitors will also have their temperature checked when they scan the code and enter the park. The ticket window on the side has been closed.
The new coronary pneumonia epidemic since the Spring Festival this year has brought various degrees of impact to various industries, and the scenic spots have been the hardest hit. Spring is blooming, the epidemic situation is stable, and scenic spots around the country have introduced and innovated preferential measures to promote the recovery of the tourism industry. In the short Qingming holiday just passed, many people ushered in a long-lost journey, and the tourist flow in many scenic spots rose rapidly. On April 13th, the Ministry of Culture and Tourism and the National Health and Health Commission jointly issued the "Notice on Doing a Good Job in Prevention and Control of Outbreaks in Tourist Scenic Spots and Safe and Orderly Opening Work". 30%. On the one hand, the scenic spots around the world are in urgent need of rejuvenation, and on the one hand, the situation of the epidemic prevention cannot be relaxed. How can the scenic spots be reinstated for epidemic prevention?
Make an appointment to play "new normal"
On the morning of April 15th, a reporter from Workers Daily saw at the entrance of the south gate of Jingshan Park in Beijing that some tourists were unable to enter the park in the morning due to the purchase of afternoon tickets. "Why don't you go to Houhai and come again in the afternoon." The staff explained that because the park strictly limits the number of tickets in the morning and afternoon, even if you book the day's tickets, you can't scan the code and enter the park at a fixed time.
The reporter found that in order to arrange the wrong peak trips, in many scenic spots across the country, the appointment system is also becoming a must-have option as well as temperature measurement and wearing masks.
So far, seven parks in Beijing, including the Summer Palace, Xiangshan, Yuyuantan, Beijing Zoo, Jingshan, Taoranting, and Beihai, have canceled on-site ticket sales and implemented online bookings. During the flower viewing season, reservations for tickets such as Yuyuantan Park are popular, and reservations often occur during peak periods such as rest days.
At 14:16 on March 22, the Summer Palace reached 30% (8,000 people) of the instantaneous maximum carrying capacity in previous years. The Summer Palace immediately started the current limiting measures, and visitors temporarily refrained from entering the park. The warning information is also posted on the electronic bulletin screen and official Weibo of each gate area of the park. During the epidemic, the Summer Palace formulated three levels of early warning for restricting the flow of yellow, orange, and red.
Zhang Yahong, deputy director of the Beijing Park Management Center, told a press conference on the prevention and control of the new coronary pneumonia epidemic in Beijing that during the Qingming holiday, the total number of tourists from 11 municipal parks decreased by 70% compared with the same period last year. Visitors can cooperate with measuring body temperature and wearing masks when they visit the park. "This effect can be achieved to a large extent thanks to the municipal parks adopting online booking and ticketing, time-sharing access to the park, remote flow restriction and early guidance."
"Reservation of ticket reservations allows park managers to learn about the development of passenger flow in advance, control passenger flow according to the carrying capacity of tourist attractions, and formulate a response plan." Zhang Yan, director of the Cultural Tourism Research Center of the Shaanxi Academy of Social Sciences, believes that with smart tourism With the improvement of measures, the scenic spot reservation system may become a normalized management method in the future.
The rise of passenger flow calls for intelligent prevention and control
"Before June 30, citizens and tourists can take subways and buses free of charge on statutory holidays and rest days; in addition to the scenic spots and scenic spots that have been temporarily resumed as prescribed, state-owned A-level scenic spots are open to citizens and tourists free of charge, encouraging non-state-owned A Participate in free and open activities in the scenic spots ... "Recently, Xiamen City, Fujian Province introduced 11 promotion measures for the tourism, exhibition, accommodation and catering industry.
Xiamen is not the only player to play discount cards. Many scenic spots across the country have introduced preferential policies based on local conditions.
In early March, Xi'an proposed that within 3 months of the restoration of the opening of tourist attractions, all major state-owned scenic spots above 3A level are free of charge; meanwhile, non-state-owned scenic spots above 3A level are encouraged to open for free, so appointments for popular scenic spots such as Huaqing Palace and Datang Furong Garden are hot.
On March 13th, Hangzhou confirmed that before May 1st, state-owned A-level scenic spots that meet the requirements of epidemic prevention and control will be opened to tourists from home and abroad free of charge, and hotels are encouraged to provide 50% discount on room rates.
Driven by preferential policies in various regions, the passenger flow of Qingming's small and long vacations ushered in a relatively large growth, and the signs of recovery in provincial and municipal tourism are obvious. Ctrip ’s “Recovery Report for the 2020 Qingming Small Holiday” shows that the number of reservations for peripheral tourism products in April was three times that of March, mainly concentrated during the Qingming Festival and weekends.
Recently, some tourist attractions have been crowded during the restoration of opening, increasing the risk of spreading the epidemic. Some professionals believe that the use of scientific and technological means to guide and early warning work is still the focus of epidemic prevention in scenic spots. This year, for the first time in Beijing, the mobile application software Gaode Map launched the visitor density index viewing service of 11 municipal parks, released real-time information on the park's passenger flow, and guided tourists to travel on different peaks and avoid congestion.
Zhang Jianlin, a part-time professor and a senior tourism expert at the Institute of Cultural and Creative Industries, Beijing University of Technology, told the Worker Daily reporter that after the promotion of scenic spots is increased, it is easy to gather people. It is recommended that the scenic spots be restricted while reducing the amount of aggregation during the tour. According to the characteristics of the space, the layout of the scenic spots, etc., the design of the tour route can reduce the stay of tourists.
"It is expected that there will be a new peak of travel on May 1st. Therefore, major scenic spots need to implement more scientific, complete and strict epidemic prevention and control measures. By scanning code registration and making appointments to enter the park, etc., the passenger density is reasonably controlled; Buy tickets and pay electronically to reduce contact between people. "Zhang Yan said.
Epidemic prevention and control to promote scenic area transformation
At 10 a.m. on April 5, a special "cloud tour" opened in the Palace Museum. The two commentators walked in the Forbidden City without tourists, and used mobile live broadcasts to let thousands of netizens appreciate the beauty of the Forbidden City during the closing period. According to statistics, the live broadcast viewing and broadcasting volume of Yunyou Forbidden City exceeded 11 million. Wang Xudong, president of the Palace Museum, said that the live broadcast event provided an opportunity for the Palace Museum to think deeply about how to "open" during the closing period.
Previously, on March 1, the Potala Palace held its first webcast, and the number of viewers exceeded one million in 1 hour. In the recent period, more than 2,000 online exhibitions have been launched in museums around the world, with a total of more than 5 billion visitors.
According to the notice requirements of the two ministries and commissions mentioned above, the scenic spots are only open to outdoor areas, while indoor places are not open at the moment. In this regard, Zhang Jianlin said that innovative experience models and the creation of derivative industrial chains will become more indoor attractions. "Before the outbreak, many enterprises saw opportunities, but the investment driving force was not large. After the outbreak, the online economy, online celebrity live streaming and other momentum surged, allowing scenic investors to see the good." Zhang Jianlin believes that the crisis is also a turning point The traditional culture of scenic spots is the power source of IP, high technology is the lever to enhance the tourism experience and brand, and the combination of modern business philosophy can promote the transformation and upgrading of scenic spots.
"Affected by the epidemic, free tickets for scenic spots were introduced in many places, forcing many scenic spots to study how to get rid of the dependence on the ticket economy." Zhang Yan suggested that scenic spots should strive to extend the industrial chain, develop services such as catering, performing arts, cultural and creative, accommodation, etc. Looking for new profitable development models, launching new tourism products, and looking for new growth points.
Qu Xinyue