(Fighting against New Coronary Pneumonia) The sales of masks have become an overseas epidemic trend "barometer": South Korean sales fell 280 times the United States
China News Agency, Beijing, April 13 (Xia Bin) The outbreak of the epidemic, masks have become just needed, and the national epidemic data echoes the consumption data of national masks. A reporter from China News Agency learned from AliExpress, a cross-border retail platform under Alibaba, on the 13th that according to its data, the changes in masks GMV (total merchandise sales) in various countries are becoming a "barometer" for the development trend of overseas epidemics. After falling back, sales in Spain and the United States increased by 400 times and 280 times, respectively.
Data map: Masks produced in the mask production workshop. China News Service reporter Yu Haiyang
Specifically, at the beginning of the outbreak in South Korea, large-scale clustered infections occurred in Daegu City and Gyeongsangbuk-do in the "heavy disaster areas", leading to a sharp increase in the number of cases. From March 1 to March 10, the number of masks sold to South Korea through the AliExpress platform soared to nearly one million. Within 10 days, GMV (total turnover) increased by nearly 60 times year-on-year, and search volume increased by 36.9 times year-on-year. .
On March 10, the latest statistics released by the Korean Ministry of Disease Management showed that the number of newly confirmed cases in a single day in South Korea was less than 200 for the first time in the previous two weeks, and the Korean epidemic showed an "inflection point." The mask GMV sold by AliExpress to South Korea also reached its peak on March 12, and then its growth rate declined. As of now, the proportion of mask sales in the total turnover of the Korean market has dropped from 20% during the peak period to about 1%.
Just as the "inflection point" of South Korea appeared, the epidemic situation in European countries gradually became serious. It was first Italy, then Spain, and then spread throughout Europe. In half a month, the number of masks in Italy increased by nearly 13 times; in Spain, the number of masks increased by more than 3 times.
According to the latest data from AliExpress, the mask GMV in the Spanish market increased by more than 400 times year-on-year; the mask GMV in the German market increased by nearly 200 times; the mask GMV in the Polish market also increased by 120 times; the growth rate of the mask GMV sold in Italy has been significantly increased. slow.
At the same time, the GMV of American consumers buying masks on AliExpress has leapt to the top of the world, increasing by 280 times year-on-year, accounting for nearly a quarter of the overall GMV in the US market. (Finish)