This is one of the many consequences of confinement against coronavirus on our daily lives: the French racing budget explodes. Last week, the receipt amount even increased by 89%. An increase that has caused the reaction of several players in the mass distribution. Signs have decided to make a gesture for our portfolios, by blocking the prices of certain products.
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An initiative by some distributors ...
This is particularly the case of Leclerc with its "Marque Repère", while Intermarché does the same with 10,000 products, and Carrefour guaranteed Monday morning to have the lowest prices on the market on 500 daily products of major brands.
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... which reflects a concern about purchasing power
If there is obviously a communication battle behind these ads, they also reflect the concern that is starting to mount on the issue of purchasing power. According to an exclusive BVA survey for Europe 1 and Orange published on Monday, 84% of French people are also worried about the country's economic situation. As the fourth week of confinement in France begins, consumption habits have changed: the carts are more full, meals at home are multiplied, and local supermarkets are favored for hyper, which often have lower prices.
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But these are not the only reasons for the increase in the price of the basket. Stock-outs may have forced the French to fall back on branded products, while others have simply seen their prices rise because of production difficulties.