Via launches new model of commercial aerospace live rocket sales
Our reporter Li Chunlian
What can be sold live? Affected by the epidemic, many industries have switched from offline to online, live selling houses, cars, etc. Live selling of goods is breaking people's imagination.
On March 27, Taobao stated on Weibo that it had a bold idea: Can live broadcasts sell rockets, satellites, objects, or aunts? Subsequently, many netizens left a message below and @ 薇娅, come and arrange the rocket.
Weiya retweeted this Weibo and said: OK, but where can I sell a rocket? Then, Aerospace Science and Technology Rocket Company contacted Weiya and said: I can provide the rocket.
On the morning of April 1, Taobao official Weiwei announced the establishment of the "Rocket Business Unit" and said that it would start selling rockets live at 8 pm, and even invited engineers to answer "Rocket Selection Guide". Because it is April Fool's Day, many people think this is a joke.
Speaking of selling live rockets this time, Cao Meng, director of the marketing department of the Aerospace Science and Technology Rocket Company, told a reporter from the Securities Daily: "Now we are engaged in commercial aerospace work. Reach more people, let everyone care, understand and even participate if possible. "
Since 2015, with the support of policies, China's commercial aerospace companies have gradually been concerned by the market. At present, more than 50 commercial aerospace companies are on the way to explore the stars and seas, and have become an important role in China's aerospace development.
40 million sold first rocket in e-commerce history
At around 8:40 on the evening of April 1, the live streaming queen Weiya began to introduce the "Quick Boat Rocket Launch Service" for this live broadcast. The original price of the service is 45 million yuan, and the discounted live broadcast price is 40 million yuan (a full discount of 5 million yuan). First, a 500,000 deposit must be paid online.
For Cao Meng, this is also the first time to participate in a live broadcast.
"Weia invited me to Hangzhou before to participate in the live broadcast in her live broadcast room, but because Wuhan is still under control, there is no way to go, and video connection was used." Cao Meng said with excitement, "We The backstage is about to explode, and many people are interested in launch services and rocket painting services. "
According to Cao Meng, the rocket launch service includes the launch of KZ-1A, a fast boat No. 1A carrier, the title of the mission, the advertisement of the arrow body and the launch vehicle body, the authorization of the partner, and the launch site to observe the launch. If you want to carry items in the rocket, you also need to go through the strict approval of relevant departments.
In the past, the anchor broadcast live sales, because many are "seconds not", the live broadcast will always shout "Hurry up." But this time, Wei Ya said, "Please place your order carefully."
The data shows that more than 800 people took a deposit of 500,000 yuan within 5 minutes of the launch of the rocket. A few seconds after the live purchase link was put on the shelf, it was shown that it had been shot. In the end, Changguang Satellite Technology Co., Ltd. reached the purchase intention to win the rocket launch and Brand Services.
At 22:17 that evening, the official Weibo of Taobao Live Rocket E-Commerce Department stated that the 40 million yuan rocket had been sold, which was also the first rocket in e-commerce history.
According to reports, this launch service was carried out by a launch boat series. Kuaizhou No. 1 A carrier rocket is a three-tier solid carrier rocket developed by China Academy of Aerospace Science and Technology. The carrier rocket has a total length of about 20 meters, a maximum diameter of 1.4 meters, and a low-earth orbit carrying capacity of 300 kilograms. As of March 31, 2020, 11 launches (including 8 commercial launches) have been completed for the launch boats of the Clipper series.
Commercial Aerospace Launches New Model
Judging from the screen of friends circle, although you ca n’t afford the rocket, many friends watched Wei’a live broadcast selling rockets, and the queen with goods detonated the online traffic again. Some even claimed that this was the most magical night in live broadcast history. It also broke people's imagination again.
Taobao said that not only the Rockets, but the number of new merchants on Taobao Live Broadcast soared by 719% in February. Since Taobao Live announced on February 11th that all people can enter the threshold with zero entry and start broadcasting for free, all walks of life are accelerating the resumption of work through Taobao Live.
Cao Meng also said: "Our team is in Wuhan, the impact of the epidemic is still relatively large, a lot of work had to be transferred from offline to online, Wei Ya and Taobao this time helped our company resume work and resume production a lot. "
He also mentioned that the company has now resumed work, and the test team has already arrived at the Jiuquan Satellite Launch Center in two batches at the end of March to prepare for the next launch, probably around mid-late April.
It is worth mentioning that the live broadcast of rockets has excited many Chinese astronauts, leaving messages on the Weibo account of Aerospace Science and Industry: For commercial aerospace, tonight is of commemorative significance. Thanks to aerospace science and industry for being so bold in exploring the path to commercialization, let us work together to make space a reality at your fingertips. "
"The top-level environment in the national aerospace field is still a bit conservative. Everyone thinks that aerospace is very high-end, so stay away. Commercial aerospace has a very small living space, and we have been trying to break through." Cao Meng also told the Securities Daily reporter, "We Many similar attempts have been made before, including the early announcement of Teacher Liu Cixin and the "Wandering Earth" movie at the beginning of last year, together with Tencent to promote the webcast of the space launch. "
In fact, in recent years, commercial aerospace is on the rise. When Musk's Space X was frequently swiping the screen, the wave of China's commercial aerospace began around 2015. In just three years, policies and markets have maintained a good interaction, and the deep space is regarded by more and more Chinese companies as a treasure trove of potential business opportunities.
According to incomplete statistics, according to incomplete statistics, there are currently more than 50 companies engaged in commercial aerospace in China. The more well-known ones include Blue Arrow Aerospace, Zero One Space, and Deep Blue Aerospace. Among them, Beijing has the most commercial aerospace companies, followed by Guangdong and Hubei. From the time of establishment, the largest number of commercial aerospace companies were established in 2015 and 2016.
This year is called the Chinese Aerospace Year. The aerospace industry is expected to usher in the "Super 2020". Among them, commercial aerospace is also expected to usher in new opportunities.
Zhang Changwu, CEO of Blue Arrow Aerospace, said in an interview with the Securities Daily that compared with previous years, China's commercial aerospace has indeed reached a relatively hot stage. Many private enterprises and private capital have gradually started to play a key role. It will help the domestic aerospace landscape to become more diversified. (Securities Daily)