Promote Precision Employment for College Students with "Internet +" Model
[Knowledge and Action]
Internet thinking helps to promote the precise employment of college students. At the same time, the current "Internet + employment" model construction still has a conceptual bias, the application of big data technology in college student employment services is not sufficient, and the employment guidance service paradigm is not scientific enough. Wait for the reality. In order for the "Internet + employment" model to become a new form of promoting precise employment for college students, it is necessary to realize the "three changes" of the Internet thinking paradigm and further improve its realization path.
"Three Changes" in Thinking Mode
The transformation from "tool thinking" to "Internet thinking"
The foundation of "Internet +" to promote the precise employment of college students is to realize Internet thinking. There is a fundamental difference between "+ Internet" and "Internet +" thinking. The former uses the Internet as a tool, while the latter emphasizes Internet empowerment to create an interconnected ecosystem. Therefore, "Internet + employment" should not stop at the "tool thinking" level that simply migrates employment guidance services from offline to online. It needs to start with a correct understanding of Internet thinking concepts and empowerment methods, from the macro, meso, Cut into three levels.
At the macro level, government departments are required to provide the necessary public services and social security for "Internet +" to promote the precise employment, full employment and high-quality employment of college students; at the meso level, school decision-makers need to consider the overall training of talents and school development to Guided by precision employment, we implement precision training of talents. At the micro level, the development and application of Internet technology should be more in line with the tools and thinking habits of college students, and enhance the employment competitiveness of college students.
The change from "service thinking" to "planning thinking"
The core of precision employment for college students is to achieve "matching jobs", which requires college students to have strong career planning awareness and strong planning skills. However, the current universal employment guidance lacks "planning thinking", that is, it does not fully awaken college students' career planning consciousness, and effectively improves their career planning ability, but stays at the service level, which leads to two problems. One is Employment guidance services are limited to providing employment information or helping to resolve temporary or remedial employment difficulties. The second is that employment guidance is treated as a phased service rather than a systematic education. This requires the combination of college students' career planning and employment guidance services, and the transition from solving phased employment services to awakening and comprehensive employment guidance.
In the Internet era, big data technology can be fully borrowed to build a spatio-temporal data ecological chain, combining the "front end" of middle- and lower-level career planning analysis, the "mid-end" of higher-level career planning education guidance, and the "post- End "to connect, conduct data recording and integration analysis at all times, and continuously guide and revise, and accurately grasp its hierarchy and dynamics throughout the process, helping college students to achieve precise employment planning, precision service, precision assistance and precision Feedback.
Transformation from "independent thinking" to "community thinking"
The guarantee for the precise employment of college students is to realize the "employment ecological community". Employment is the biggest livelihood project, and it is a work that concerns the overall society. However, it should be noted that due to the difficulty in balancing interests, lack of consensus on thinking concepts, and insufficient motivation for technology realization, the current status of independent operation and self-contained systems between the internal and external systems and internal elements of the campus of the Employment Eco-Community is currently difficult to achieve. All aspects of the employment of college students form a joint force, which restricts the exertion of the "conjugate effect" of the community.
In order to achieve higher quality and full employment for college students, it is necessary to serve the national talents and strengthen the country strategy as the demand, based on the common interest mechanism, and to build a good employment ecology as the goal. Use "Internet +" thinking to build "government, universities "Employment Eco-Community" with the participation of diverse subjects including families, students and families. Among them, the elements of students and schools constitute the on-campus employment education and guidance service system, and social elements such as family and government constitute the social support system for off-campus employment services. The relationship between the subjects is no longer dominated and dominated, but more a collaborative interactive partnership based on a common goal.
Focus points of "Internet +" to promote precision employment
Targeted customization, accurate docking between supply and demand
Online job market information, accurate target customers. On the one hand, colleges and universities must establish a "graduate database" while integrating resources such as talent cooperation and training partners, talent recruitment cooperation units, and alumni companies, and establish a "employment database" to ensure that the online job market is fully supplied and resource allocation is maximized . On the other hand, colleges and universities must create precise information service matrices such as “cloud recruitment”, “cloud guidance”, and “cloud services”, and use official channels such as the official WeChat and Weibo channels of the school, as well as targeted channels and WeChat circle of friends to play the official role The collective effect of students, seniors, and the crowd, playing the "last mile" of the precise docking of general employer recruitment and graduate employment information.
The modularization of the deep data platform continues to improve the "customer" experience. On the one hand, in the key information of graduate employment resumes, you can set up subdivision information labels such as "school level", "hobbies", "internship experience", and "learning exercises", and use technologies such as big data analysis and intelligent information mining to achieve Information query, analysis, and selection functions make it easy for employers to use the integrated recruitment system to conduct evaluation operations on graduates. On the other hand, you can develop and introduce professional skills in career assessment, establish a competency model for the job, conduct career assessment of job applicants and form an assessment report, so that job seekers have an understanding of their career advantages and coordinates. Of course, employers also need to describe their employment needs more scientifically and accurately, intelligently match graduate job competencies with employers' job needs, achieve accurate matching and two-way accurate push of information from both supply and demand, and use college student employment data to interact. The platform issues invitations to achieve "one-to-one", "key-to-key" or "screen-to-screen" interviews and signings.
Data traction, online and offline precision assistance
"One person, one card", evaluate the pulse. Starting from college students 'admission, and even in the period of filling in the college entrance examination for professional volunteers, it serves as a logical starting point for college students' career planning. Through the establishment of a college student career planning system, each semester dynamically tracks and records information on learning, practice, and competition, and uses digital technology to evaluate their self-cognition, career exploration, and career decision-making. People establish a career planning file, and update the file information in a timely manner based on the status of the job search and entrepreneurship.
"One life, one strategy", point-to-point help. Schools should be familiar with and follow up their career planning files in a timely manner, tap the career characteristics of each college student, and use big data technology to provide scientific basis for college students' precise employment, help them make practical employment decisions and provide classified guidance. Specifically, it is necessary to cultivate good professional spirit and values for students who aim at general employment; for students with ambiguous career plans and employment difficulties, a mentor group composed of counselors, class teachers, career mentors, and mental health teachers and information Sharing, for many-to-one "expert consultation" and "one-to-one drip irrigation" precise guidance.
Follow-up feedback, accurate reform of talent training
Integrate talent training with market demand, improve the feedback mechanism for graduate employment tracking surveys, expand the longitude and latitude of employment survey tracking, and provide multi-directional and accurate feedback of employment big data to recruitment, talent training, and high-quality employment. Guided by precision employment, we will promote the supply-side precision reform of talent training in universities. Explore the "Internet +" order-type talent training mechanism, that is, tailor the talent training model according to the needs of the enterprise, and complete student learning at school through cloud data sharing. Students can complete the company's "order-type" training online through project declaration and other forms. Tasks, the company gives performance assessment and post competency assessment.
In addition, it is necessary to establish and improve the employment statistics early warning system and accurate assistance mechanism, improve the dynamic adjustment and early warning of majors and curriculum settings, improve the decision-making consulting function of employment big data on talent training reform, build a talent training system based on the employability of college students, and form admissions. , Talent training, employment integration precision employment guidance work pattern.
Improve the mechanism, multiple and coordinated efforts
Establish the main body of government employment responsibility, proactively use the "Internet + employment" model to activate the "one game" of employment and entrepreneurship, and provide employment environment and policy support for the smooth flow of college graduate information and talents. It is necessary to give full play to its role of coordination, intermediary, good offices, etc., to actively create "Internet +" new employment forms, build bridges between social institutions, business units and universities, help universities to achieve de-barriers in employment information sharing, and build a connection between supply and demand in the employment market mechanism. Colleges and universities must increase investment to accelerate employment information construction, establish a joint mechanism of employment among schools, families, and students, strengthen home-school stickiness, overcome the "two skins" phenomenon of precise employment guidance for families and colleges and universities, and achieve multiple support for social family employment Into.
(Author: YANG Li carving, associate professor of the Department of Zhejiang Shuren University Adapted from the 2019 annual Zhejiang Province philosophy and social science planning projects [19NDJC260YB].)