On the 27th, Hangzhou City opened the application for consumer coupons, which drove the Hangzhou market to consume nearly 500 million yuan in less than 3 days, with a stimulating effect of 15 times. Hangzhou consumer vouchers are used in offline physical stores, and 10 yuan is automatically deducted for over 40 yuan. Many citizens buy more products in order to make up 40 yuan.
When resumption of work resumes!
More to "re-eat and drink" "re-buy buy buy"
What is the voucher for Hangzhou citizens to buy more things?
How to get it? How to spend?
Please accept this guide
01 Where are vouchers issued?
Consumption vouchers are a means to stimulate consumption and release consumer demand through subsidies . It is not the first time in China to issue consumer coupons like this. After the international financial crisis in 2008, some local governments issued policies to issue consumer vouchers for needy groups to stimulate consumer spending.
The earliest test coupon in China was Dongguan City , Guangdong Province . In May 2008, Dongguan City started issuing 200 million yuan in cash red envelopes.
Hangzhou also issued a total of RMB 910 million in consumer coupons in March 2009 .
△ On March 20, 2009, a Hangzhou citizen displayed a social consumption voucher
During the epidemic, which provinces and cities have issued consumer vouchers?
On March 2nd, Jinan , Shandong Province launched a 20 million yuan cultural tourism consumption voucher, mainly aimed at scenic areas, travel agencies, movie theaters, performing arts venues, bookstores and other cultural tourism consumption.
On March 13, Ningbo , Zhejiang Province announced the issuance of a 100 million yuan cultural tourism consumer voucher. At the same time, a fitness voucher will also be launched. Citizens can use the venue facilities for free with the voucher.
On March 13th, Nanjing , Jiangsu, introduced 318 million yuan of consumer vouchers, including seven categories of food and beverage, sports, books, and information. The face value was set at 100 yuan or 50 yuan per serving according to different types.
On March 27, Hangzhou , Zhejiang Province successively issued 1.68 billion yuan of consumer vouchers to all employees in Hangzhou ...
Waves of consumer vouchers hit the country
After receiving the coupon
How do I unlock a "consumer voucher" ?
02 Online collection and offline consumption
Although there are many regions where consumer vouchers are issued, most regions choose to issue consumer vouchers in the form of electronic vouchers, and the methods of collection and use are quite similar.
The regions that issue consumer vouchers mostly choose to cooperate with the Internet or e-commerce and issue online through cooperation platforms. Alipay, UnionPay and Tencent are the main platforms for cooperation.
The public only needs to log in to each platform according to the application prompt, participate in the lottery after identity verification, and receive the quota, and in some areas, there is no need for identity confirmation and lottery at all.
In addition to local governments, major e-commerce companies are not far behind, and have launched consumer coupons applicable to their respective platforms. The public can also collect them on the official e-commerce websites.
Easy to pick up and use.
At present, there are two main ways to use consumer coupons. One is to use the consumer coupons obtained in advance and provide them to the merchant to deduct part of the amount of consumption when offline consumption ; and the other is more Convenient, the consumption voucher will be saved on the user's payment app , and a certain amount of consumption will be automatically deducted directly when making future payments without the need for more operations.
It should be noted that some consumer vouchers have a time limit for use. Do not wait until the voucher expires before you can “remorse it”!
Why enable coupons?
Can it be used for a long time?
03 Consumption vouchers can stimulate consumption in the short term
Since the outbreak of the new crown pneumonia epidemic, due to the need for epidemic prevention and control, home isolation in various places and delayed resumption of work in various industries have severely impacted production and service consumption , especially in service consumption industries such as catering, accommodation, cultural tourism, and travel . The epidemic situation has a greater impact.
Data show that from January to February, the total retail sales of consumer goods fell by 20.5% year-on-year, of which the retail sales of goods fell by 17.6%. The retail sales of travel-related goods dropped significantly, and automobile and petroleum goods of units above designated size fell by 37% and 26.2% year-on-year; catering revenues fell sharply by 43.1%; and room revenue of accommodation businesses above designated size fell by nearly 50%.
By issuing consumer coupons, discounting and giving benefits to consumers in the form of government fiscal purchases can stimulate consumer purchases, boost consumer kinetic energy, release effective social demand, and effectively stimulate consumption within a certain period of time, and play a role in boosting the economy . In particular, with the increasing contribution and contribution rate of consumption to China's economic growth in recent years, when the epidemic prevention and control has achieved initial results and the resumption of production resumes, the consumption voucher will be used to stimulate consumption and stimulate economic growth. The time is right.
Of course, the issuance of consumer coupons to stimulate consumption is only a temporary means. To achieve long-term economic development, especially in the context of increasing economic downward pressure and the current severe situation of global epidemic prevention and control, comprehensive measures are needed to adopt fiscal and monetary policies. Work in concert with reform to release development dividends.
In addition, because the issuance of consumer vouchers stimulates consumption through fiscal subsidies rather than additional currency issuance, it will not cause an increase in the amount of money on the market and cause inflation .
Producer | Tang Yi
Producer | Zheng Hong
Planning | Guan Meilu