On March 31, CCTV announced on the "China Government Procurement Network" that Digital Video was the successful bidder for its "4K Ultra HD TV Coding and Compression System (Phase I) (III)" compression system and monitoring and recording equipment. . The project will serve as a model for industry pioneers in channel construction and application practice of ultra-high-definition video, and will drive the implementation of ultra-high-definition channels in various provinces, and promote the substantial progress of China's ultra-high-definition video industry.
From March 2019, the three national ministries and commissions jointly issued the "Ultra HD Video Industry Development Action Plan (2019-2022)", and the development of the Ultra HD video industry has officially become a national strategy. As a pioneer in responding to national policies, China Central Television has gradually realized the evolution of video from high-definition to ultra-high-definition, and fully promoted the transformation and upgrading of the industry. The "4K Ultra HD TV encoding and compression system (Phase 1) (3)" compression system and monitoring and recording equipment and other projects clearly require the successful bidder to have a high-level 4K Ultra HD video technology and video codec technology upgrade Practice ability to cope with the launch of the 4K UHD channel of the main station in the next step.
Digital Video is recognized in the industry as a company with standard-setting capabilities in the field of ultra-high-definition video. The "AVS2 4K ultra-high-definition encoder" awarded this time has dual advantages in stability and quality, helping the main station to realize the 4K encoding business requirements. Provide viewers with high-quality, high-stability broadcast sources, presenting extremely smooth, colorful, and subtle visual effects, bringing an unprecedented viewing experience. It is understood that digital video ultra-high-definition video encoders and solutions can not only support the real-time broadcast of major events, but also can be applied to many scenarios in a wide range of fields, such as high-precision telemedicine, real-time conferences with high synchronization requirements, and real-time monitoring of intelligent traffic.
At present, digital videoconferencing has completed the 4K acquisition-intelligence-core exchange-storage-transcoding-broadcast-network-terminal-security-monitoring industry chain solution to realize the closed-loop of the 4K / 8K ultra-high-definition video industry ecological chain. Among them, 4K / 8K ultra-high-definition codec equipment, 4K lossless transmission, 4K + 5G backpack and other core products and technologies have corresponding application cases, including the first 4K channel of the main station, 4K live broadcast in 2019, CCTV in 2020 Spring Festival Gala 5G + 8K broadcast and other major events have been applied. In the provinces that have released Ultra HD Action Plans, Digital Video has provided core software and hardware technology platforms, distribution services, and nearly 2 million 4K smart terminals, with services covering more than 30 million users.
Author: Wang Feng