Tablet PCs, laptops, printers, and other hot-selling "Cloud Life" have fueled electronics (China Online)

The new crown pneumonia epidemic has had a major impact on consumption in the first quarter of this year across China. Data show that from January to February, the total retail sales of consumer goods across the country decreased by 20.5% year-on-year. However, in the "home" life and "cloud" life, the sales of some consumer electronics products have increased against the trend, and have become a bright color when consumption is cold in the short term. Green consumer products represented by electronic products are helping to boost consumption. And consumption upgrades.

Electronic products are selling hot

"Kindle reader, Bluetooth speaker ..." Inventory the "baby" that started during the epidemic prevention home, and an engineer working in Beijing, Li Yan, found that apart from daily necessities such as chai oil, salt, he spends most on electronics.

"Reading, games, and music are all long-term home-based epidemic prevention and learning activities, and these electronic products add a lot of fun to the long and boring" home "life." Li Yan said.

When consumption is cold due to the epidemic situation, "Cloud Life" has driven the sales of some consumer electronics products soaring, and the supply of emerging products has continued to increase, allowing many new formats to develop against the trend.

According to the National Bureau of Statistics, from January to February this year, the demand for electronic products such as 3D printing equipment, smart watches, and smart bracelets has grown rapidly, and output has increased significantly year-on-year, with growth rates of 101.0%, 119.7%, and 45.1% respectively. The growth momentum of emerging kinetic energy has not changed.

On several major e-commerce platforms, sales of electronic products have continued to increase. In February, laptops, tablets, printers, and smart cameras became popular products on e-commerce platforms such as Suning Tesco and Jingdong, and some products were even out of stock. Perhaps it is precisely seeing the new consumer demand created by the epidemic, many consumer electronics companies choose to release their new products in the near future. Among them, Apple Inc. recently launched a new tablet computer iPad Pro and computer Macbook Air, which have received widespread attention.

Smartphone bottomed out

The situation of China's epidemic prevention and control continues to improve, and the consumer market is recovering with the warm spring. At the same time, relevant companies are also actively pursuing "self-help".

In the field of smart phones, the rebound and recovery of consumption are more obvious. Previously, affected by the epidemic, many mobile phone manufacturers closed factories, and normal mobile phone production could not be guaranteed. In the context of the resumption of work and production in the whole society, the mobile phone industry is increasing its productivity and output is gradually approaching normal levels. Recently, many mobile phone manufacturers such as Huawei have stated that they are fully restoring the supply chain to ensure market supply.

A person in charge of a mobile phone manufacturer said that from the perspective of sales performance in early March, China's smartphone sales have approached or even exceeded the level of the same period last year. Industry insiders predict that the domestic 5G smartphone market is expected to resume its growth momentum in the second quarter of this year.

While increasing the horsepower to ensure production, the release of new handsets from major manufacturers has also continued. From the end of February, the speed of new 5G mobile phone listings has accelerated significantly. According to data from the China Academy of Information and Communications Technology, a total of 16 new models were launched in February this year, of which 11 were 5G mobile phones. Recently, Huawei held an online press conference to release three P40 series mobile phones-P40, P40 Pro and P40 Pro + to the world. It is worth mentioning that this model is equipped with the HMS Apps terminal cloud service ecosystem independently developed by Huawei.

Experts said that in the areas covered by "new infrastructure", 5G is considered the top priority, and the industrial chain extended by 5G will also be quickly driven. Benefiting from the acceleration of "new infrastructure", the construction of 5G infrastructure and the improvement of the 5G communication environment will further stimulate the recovery of the industry and promote the arrival of the "changing wave" of 5G mobile phones.

Creating a new business format for consumption

In order to better unleash the potential of new types of consumption, the central and local governments have successively introduced a series of consumer-related measures to promote consumption in electronics and other fields.

A few days ago, the National Development and Reform Commission and other 23 departments jointly issued the "Implementation Opinions on Promoting Consumer Expansion and Quality Enhancement and Accelerating the Formation of a Strong Domestic Market", increasing support for electronic products and other fields, and proposing to encourage green smart consumption and accelerate the improvement of home appliances Recycling networks in consumer electronics and other fields, encourage companies to use the Internet of Things, big data, artificial intelligence and other technologies to promote the intelligent upgrade of various electronic products.

At the same time, governments in many places have accelerated the introduction of preferential measures to encourage green and intelligent consumption and promote product upgrades through the release of consumer subsidies and the replacement of electronic products with new ones. Many e-commerce platforms have also launched promotional activities such as home appliances and electronic products.

Experts said that in the new crown pneumonia epidemic, the new consumer formats and models represented by electronic products have shown strong growth potential. With the acceleration of technological progress and the updating of consumer concepts, the upgrading and intelligent upgrading of products such as consumer electronics will enter a fast-paced phase. How to nurture and grow new consumption and upgrade consumption capacity that was born out of the epidemic, and how to achieve long-term development of short-term outbreak products are new tests facing the government and enterprises, which are of great significance to stimulate the formation of new kinetic energy and promote stable economic growth.

Liu Ye