How powerful is the Hangzhou consumer coupon

28.83 million subsidies have been paid, driving consumption of 453 million, and doubled sales in convenience stores

Our reporter Zhang Yunshan Tower

The newspaper said that the consumer vouchers acted as a catalyst, which ignited the enthusiasm of offline consumption in Hangzhou and quickly heated up the Hangzhou consumer market. According to data from the Hangzhou Municipal Bureau of Commerce, as of 4 pm yesterday, the government subsidies of 29.83 million yuan have been paid, driving Hangzhou's market consumption to 453 million yuan, and the pulling effect has reached an astonishing 15 times. Among them, from 16:01 the day before yesterday to 16:00 yesterday, the market consumption was boosted by 171 million yuan in a 24-hour period.

"I used to have only a cup of coffee to go to Starbucks, and in order to get a 40 yuan coupon to enjoy the discount, I bought another praise." Hangzhou white-collar Wu Fen spent more money than usual to "slap the wool of a coupon".

In the greenfield preferred supermarket, Li Kai, who had only wanted to buy a bottle of seafood soy sauce, later brought a small box of oysters, 15 yuan of soy sauce and 28 yuan of oysters, adding up to 43 yuan, and the Hangzhou consumer coupon automatically deducted 10 yuan. The actual Pay 33 yuan.

At Stadium Road Guangliang Food Store, many customers buy chestnut or hawthorn, etc. for 40 yuan, and pay 10 yuan with Alipay. "Some customers do n’t know how to use Alipay, so we will teach them on the spot." The clerk said that with the discount of 40 yuan or 10 yuan, the customer unit price has increased a lot.

In Lianhua Huashang's Hangzhou regional stores, the day before yesterday's Alipay accounted for more than 60%, with an average customer price of 79 yuan. Last Friday and last Saturday, Alipay's transaction volume exceeded 20 million yuan, and the first wave of consumption in Hangzhou Inspired by the coupons, the store passenger flow increased significantly. The average turnover of more than 200 convenience stores in Hangzhou increased by more than 20%. In a store of Zhejiang Rosen Department Store Co., Ltd., on the first day of issue of consumer coupons, from 8 am to 12 pm, sales increased by more than 120% month-on-month, passenger flow increased by 105%, and passenger-single order increased by 120%.

As of yesterday, sales of 14 Hema stores in Hangzhou increased by 47.3%, and offline passenger traffic increased by 50.5%. At Wal-Mart, on the first day of consumer coupons, store foot traffic increased by 30%. "In the case of using Alipay to pay, all goods in the store can use consumer vouchers." Wal-Mart officials said.

Yonghui Supermarket has proactively promoted 4.9% off specials on weekends, which can be used in conjunction with consumer vouchers. The customer flow in Hangzhou stores increased by 70% from last week, and even increased by 25% from the same period of last year. Consumption increased significantly.

Consumption vouchers have also driven sales in malls. Intime Department Store recently launched the Spring Beauty Festival with a "return of 1,000 to 200", coupled with the promotion of consumer coupons, sales on the last weekend of March increased by nearly 50% over the previous three weekends. The day before yesterday, the passenger flow of 22 large-scale shopping malls and complexes in Yuhang District reached 192,600, an increase of 31% month-on-month; the turnover was 23.424 million yuan, an increase of 43% month-on-month.