China News Service, Beijing, February 27 (Xia Bin): Carrots with a history of more than two hundred years of cultivation in Xiaoxian, Anhui, broke through the obstacles under the epidemic of the new crown pneumonia for the first time by "shock". Within two days, the first batch of Alibaba's "Aid for Agriculture Program" had "underwritten" 500 tons.
At the end of December last year, Xiaoxian County had just reached the national poverty-stricken county exit criteria, and 2020 was its acceptance year for poverty alleviation. The new crown pneumonia epidemic is like a road rucksack-Xiaoxian's carrots are stagnant at 20,000 tons, and the price once fell to 0.25 yuan per catty.
Du Yongchen, the chief scientist of the technical system of the national bulk vegetable industry and the chairman of the Chinese Horticultural Society, learned this situation and quickly gave it back to Alibaba.
On February 17, Deng Xiuxin, deputy dean of the Chinese Academy of Engineering, and 30 other Chinese agricultural academicians and industry chief experts joined hands with Alibaba's "Love and Help Agriculture Program". They sorted out more than 700 pieces of unsaleable agricultural product information, and carried out production and marketing docking one by one.
With high logistics costs, agricultural products cannot get out of the mountains. Alibaba quickly integrated logistics resources. With the support of the Xiaoxian local government, the cost of postal delivery dropped from 7.5 yuan / piece to 4 yuan / piece.
Another problem is that the local e-commerce is very low, and growers have no experience in e-commerce sales. As a result, the two Tmall flagship stores of fruit and vegetables concentrated on large-scale purchases from growers.
Since then, carrots that originally depended on offline channels have been connected to Alibaba's digital supply chain in just a few days. With the opening of the market, the purchase price of carrots has risen to 1.3 yuan / jin in recent days, more than four times that of the previous year.
"I didn't know e-commerce before, I never thought that carrots could still be sold like this." Sun Chaoqin, the head of the agricultural technology station of Sun Xunzi Township, who is in charge of connecting the growers, said that this was the first local "electric shock".
Fresh fisheries are also accelerating "electric shock". On February 19th, Shandong Rizhao Haihong, which launched the Ali "Love and Help Agriculture" platform, had sold nearly 300,000 catties by the 25th. Its "blessing" is Zhang Guofan, the chief scientist of the national shellfish industry technology system and a researcher of the Institute of Oceanology of the Chinese Academy of Sciences.
The technical advantages of academicians and experts in agricultural planting, combined with Alibaba's ability to digitize the entire industrial chain, will not only provide accurate solutions to the current problem of slow sales of agricultural products, but also jointly explore the development of China's agriculture.
In the face of the epidemic, this digital agricultural network quickly started a joint battle. On February 6th, Alibaba released the "Love and Help Agriculture Program" to urgently create a "Love and Help Agriculture Program" for the country's slow-selling agricultural products. As of the 26th, Taobao Tmall had sold 56,000 tons of slow-selling agricultural products. (Finish)