SERA Travel Group has announced that it has been selected as the first official distributor in Saudi Arabia for tickets for Expo 2020 Dubai, a major global event that will start in October 2020 and will last for six months.

With 192 countries expected to attract more than 25 million visitors, the event is expected to be the largest and best ever World Expo.

SERA will market and sell tickets and travel packages for Expo 2020 Dubai across its various platforms, including “Giving” to the Group's Business Travel Management Unit, as well as selling tickets to visitors to the exhibition through “Al Musafer”, the leading brand of the travel client unit. For the group.

Distinguished presence

“Our partnership with Expo 2020 Dubai as the first official distributor in the Kingdom for international event tickets is a testament to our exceptional presence in the industry,” said Abdullah bin Nasser Al Dawood, CEO of SERA Group. “We have proven our ability to deliver exceptional value to the global event, specifically by welcoming visitors from Saudi Arabia.”

"The focus of the group is to promote Expo 2020 Dubai among the large Saudi public, which will contribute to the consolidation of the strong relations between Saudi Arabia and the UAE," Al Dawood said.

He pointed out that «will also highlight the Saudi Pavilion participating in (Expo 2020 Dubai), which celebrates the rich cultural heritage, developments and transformations experienced by the Kingdom under the umbrella (Saudi Vision 2030)».

Largest courses

“In less than a year, Dubai will witness the launch of Expo 2020, which will be the largest international event to date, bringing together 192 countries and more,” said Sanjeev Kusla, Chief Commercial Officer of Expo 2020 Dubai. "Innovations and the most fascinating ideas of the modern world for 173 days."

“By hosting more than 60 shows per day and some 200 restaurants, the event will provide a truly exceptional experience,” added Kosla.

He stressed that «Expo 2020 Dubai» is pleased to cooperate with the group (Sera) to sell tickets for this unique experience, and we look forward to receiving tens of thousands of visitors from Saudi Arabia ».

A growth journey

SERA is embarking on an ambitious growth journey supported by a strong technology platform. As the largest local travel company in the Middle East and North Africa (MENA) region, SERA manages advanced travel platforms for consumers online and in mobile applications, as well as travel agencies across the Kingdom.

SERA is also the largest travel service provider for companies and government agencies in Saudi Arabia.

A favorite destination

Expo 2020 Dubai, the theme of 'Connecting Minds, Making the Future,' brings together the best and most inspiring innovations from around the world in the UAE, one of the most popular destinations for Saudi visitors.

The Kingdom recently unveiled the design of its stand at the Expo 2020 Dubai as a 'window to the future' symbolizing the Kingdom's rich heritage and dynamic modern economy. Visitors to Expo 2020 Dubai can explore many interactive and entertaining activities and participate in inspiring dialogues and educational forums.

924 thousand Saudi visitors to Dubai

Saudi Arabia is the second largest tourist market for Dubai. The emirate received more than 924,000 Saudi visitors between January and July this year, while Expo 2020 Dubai is expected to receive a large number of visitors from the Kingdom.

Expo 2020

Provides an exceptional experience

With 60 shows per day.