Mark Zuckerberg, the owner of Meta (Facebook, Instagram), announced this Sunday the launch of a

paid subscription starting at $11.99

per month to authenticate the account on the platforms, as the social media giant goes through a difficult financial period.

The scheme, which will roll out first in

Australia and New Zealand this week,

is similar to the one set out by Elon Musk on Twitter, with identity verification services and perks like "direct access to customer service."

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