TikTok is still running ads for weight loss products

TikTok has put its commitments to inclusion and body acceptance on hold.

This is indicated by a study by Media Matters relayed by

on Wednesday.

It appears that the Chinese social network collected $4.3 million for advertisements offering weight loss products to be displayed on its platform.

Two companies of the Kilo group, ColonBroom and Beyond Body, signed an advertising contract which ran from November 1, 2022 to January 7, according to the Pathmatics advertising research tool.

These ads garnered 415 million views.

Products like diets that are touted in these ads are problematic because they're unrealistic and even potentially dangerous to your health, according to an expert interviewed by

.

Weight loss and nutrition plans

ColonBroom touted a laxative that would provide remarkable weight loss in just a few weeks.

For its part, Beyond Body distinguished itself with advice and nutrition plans.

“These types of advertisements do not contribute to the positive, inclusive and safe experience that we strive to offer on TikTok” TikTok said in September 2020, as

reminds us .

Speaking to

, a spokesperson reaffirmed the teen's favorite social network's commitment: "All paid ads must follow our advertising policies, and we don't allow ads promoting weight loss products and services. or weight management on our platform”.

For its part, ColonBroom removed certain publications, considering that the message sent to users was not clear.

But Beyond Body is certain that its method is “scientifically proven”.

By the Web

Social networks: “Masdakization” is widely imposed on TikTok

By the Web

TikTok: Why has Emmanuel Macron's account been temporarily banned?

• high tech

• TikTok

• Social networks

• Advertising