• Companies Microsoft, Amazon, Coinbase, Salesforce... the wave of technological layoffs does not stop and gains strength in 2023

The owner of Twitter,

Elon Musk

, announced last Saturday, in a series of messages on his social network, that the latter will soon offer a "more expensive subscription that will allow you to have no more advertising."

It would be a

radical departure from the business model

for Twitter, which has so far relied on targeted advertising to generate revenue, before launching a first subscription in mid-December.

This new ad-free subscription will be part of a broader strategy, announced by the American billionaire through a tweet, to review the presence of advertising on the social network.

"Ads are too frequent and too big on Twitter. We will act on both of these parameters in the coming weeks," Musk wrote.

The social network has been facing major financial difficulties since Musk acquired it in late October.

Initially, the company

laid off around half of its 7,500 employees


At the end of December, the man who is also in charge of




had estimated that Twitter could reach a turnover of around three billion dollars this year, which would be equivalent to a contraction of 41% compared to 2021.

In fact, the various decisions made by Mr. Musk have scared a significant part of the main advertisers, frightened by the return to the platform of people initially banned for racist or conspiratorial comments.

On Wednesday, the company held an auction, offering no less than

631 lots of furniture and decorative objects

, including a huge light installation depicting the famous blue bird, sold for $40,000.

To compensate for the flight of advertisers, the billionaire, who has explained that he had to "cut costs like crazy" to avoid a cessation of payment, bets on subscription formulas, starting with

Twitter Blue

, which is offered between 8 and 11 dollars a month depending on the type of subscription, and therefore this new offer will come without advertising.

For about a month, Elon Musk has also been looking for his successor at the head of the

San Francisco

company , after a survey showed that 57% of the approximately 17 million participating users are in favor of his departure.

According to the criteria of The Trust Project

Know more

  • Twitter

  • Elon Musk