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Click> Time.
The phase of whiskey, which was considered a middle-aged man's alcohol after Corona, is changing.
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Click> The first search term is <the popular MZ generation alcohol, whiskey>.
The popularity of whiskey, which had a limited consumer base, continues to skyrocket.
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Last year, whiskey imports amounted to about 250 million dollars as of November.
This is the biggest boom in 15 years since 2007, when whiskey imports peaked.
This is because after the spread of Corona 19, the 'home alcohol' culture spread widely, and the consumer base expanded from middle-aged to younger generations.
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In particular, it is also the background that the so-called 'digging consumption', which invests in their favorite fields and digs deeply like an expert, has spread among the MZ generation.
As a result, distribution channels are also diversifying from entertainment centers to large marts and convenience stores.
On the other hand, the supply of whiskey is not keeping up with demand due to the shortage of undiluted liquor.
The whiskey special sales exhibition at hypermarkets is taking place to 'open runs' that are comparable to luxury stores, and in some cases, individual transactions are even taking place, buying and selling at a higher price.
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Netizens responded such as "Since the MZ generation drinks alcohol, the alcohol goes up as well" and "Our traditional liquor is also good, so I hope they enjoy it together".
(Screen source: YouTube, It's Bourbon Night)