Eduardo Sánchez, the Colombian hairdresser who has conquered celebrities from around the world from his 'maison' in Madrid

Eduardo Sánchez really enjoys being a host.

Hence, when it was necessary to think of a name for his hairdressing salon, he chose 'Maison' as the word to define the beauty salon that bears his name.

This 57-year-old Colombian -who doesn't look older than 45- is quite an artist when it comes to making people beautiful.

"I always look for a dialogue with my clients and that is a guarantee of success", he explains slowly in the office of his Claudio Coello space.

Actresses, models, presenters, businesswomen, queens and sheikhas have passed through his hands, such as that of Qatar.

"Mozah Bint Nasser al Missned called me four years ago to come to Doha to cut her hair. It was waist-length and I left it in a bob over her shoulder," he says with a half smile.

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Since he was a child he liked to comb.

"I come from a family of 12 siblings. I am 11 and I had a younger sister. When my father went on a trip, he would bring me strollers and her dolls. We would change them and I would end up in a closet combing their hair."

In his native Medellín, there were times of "fat cows and skinny ones. I was more affected by these" and he soon learned to make a living for himself.

At the age of 16, he began to sell tamales that he made with her mother to pay for her first course at the Mariela Beauty School.

"It was six months", enough to realize that she had found her place.

"Then I opened an ice cream kiosk to buy the material."

The death of her father forced the brothers to help at home.

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The 400 square meters in the Salamanca neighborhood -it has another store in the Bernabéu- are bathed in natural light.

"I always seek to create pleasant environments; whoever comes to a show like this does so with very high expectations."

His work day begins at 10 am and ends at 8 pm. "

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He would like to add Sharon Stone, Queen Letizia and Claudia Schiffer to the list.

"There are those who come from Argentina or Chile to Madrid on vacation with the appointment in the salon closed."

From Medellín, Eduardo jumped on to Brussels, where a friend of his mother's helped him start his career in Europe.

He was 23 years old.

"In a year he had a job, papers and he defended me with French."

It was there that the luxury hairdressing brand Dessange signed him up and commissioned him to open a salon in Madrid.

"At the age of five I bought the space."

It was a matter of time before he flew alone with his own seal.

"After 16 years as an ambassador for the firm -where he was creative director-, he already had the experience and the respect of the clientele to make me independent."

This year he celebrates his 25-year professional career with a clear idea in mind.

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, opening three or four maisons around the world, in the Emirates, in Miami, in Barcelona... I'm thinking about it". Quality versus quantity; detail versus standard.

In the salon there are four or five customers after 11 o'clock.

It's Tuesday.

"

. If a client tells you something important to him, when he returns you have to ask him".

Politics and religion, better to leave them out of the conversations.

"You also have to know how to identify customers who want to talk and those who don't."

What happens in the house stays there.

And being a reference to high hairdressing, what hands cut your hair?

"I take advantage of when I travel abroad to see what they do in other salons, to know what we got right and what we can improve on".

Her last visit was to Harrods in London, and it was a "real disaster."

He likes to change cuts;

what does not vary is in color.

He seems comfortable in the role of host to him;

the 'maison' is filling up.

"I think hairdressing should be considered an art."

According to the criteria of The Trust Project

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