The Consumer Electronics Show in Las Vegas, or technology at the service of a "better" society...

The WowWee booth at CES, Wednesday, January 4, 2023, in Las Vegas.

AP - John Locher

Text by: Dominique Desaunay Follow

3 mins

Every January, the Consumer Electronics Show (CES) in Las Vegas connects the world's biggest high-tech companies with a new generation of startups.

A show followed by thousands of journalists and as many social media influencers, but above all by hundreds of thousands of technology and connected electronics enthusiasts, who will discover, in preview, the flagship innovations of 2023.

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After the confinements of the Covid years, the annual high mass of technologies and electronics in Las Vegas opens its doors this Thursday, January 5 to the general public.

On this year's program, an avalanche of cars in search of energy autonomy, but also electric boats and planes, or even more and more connected agricultural machinery.

Naio Technologies' Oz robot automates agricultural tasks while providing data to growers in an effort to offset labor shortages.

AP - Ellen Schmidt

More and more gadgets

Not to mention a string of digital objects boosted with artificial intelligence programs, driven directly by mobile applications.

The BMW Vision Dee is able to change color at will.

AP - Jack Dempsey

A new category in 2023 is appearing at the show, that of Web3 which promises us to surf in 3D, in particular through metaverses, these immersive universes accessible via virtual reality or augmented reality, but which are struggling to seduce for the moment. Internet users.  

Canon shows Kokomo and other virtual solutions at CES 2023 https://t.co/hM20M5T3HD

— ProVideo (@ProVideo) January 4, 2023

Technology at the service of a “better” society

Some major digital and existential questions will also be debated during the plenary sessions of the CES.

How to seduce, for example, consumers with really useful innovations that would make their life easier in times of inflation, how to capitalize on the "available brain time" of Internet users, in order to better distribute a maximum of cyber-advertising to them, or yet how AIs will rub shoulders with humans to automate work, without necessarily putting them out of work.

Climate change is also one of the topics discussed at CES with digital sobriety and the presentation of innovations that allow us to air-condition all our homes at the right temperature, but without wasting energy.

After the Covid-19, the CES in Las Vegas bets on health

Connected health is one of the major themes of the show this year.

South Korean company Tenminds promises to stop you from snoring with a pillow that incorporates four airbags and a sound sensor.

The system that activates at the slightest sign of hum makes you change position.

Breaking News #CES2023: The Motion Pillow 2 from 10minds enterprise 🤗



It consists of a pillow and a drive unit called the Motion System.

When the user snores, the Motion System recognizes this and injects air into the airbag built into the pillow 😉#CES #tech #innovation pic.twitter.com/KzG8As0hBP

— Xavier ANCELIN 💫 #CES2023 (@XavierAncelin) January 4, 2023

The French and European company Withings is launching U-Scan at CES, a home-connected urinalysis laboratory that sits on the edge of your toilet bowl.

Your urine is then analyzed using a cartridge filled with biological reagents which performs up to 100 different tests.

The results are then sent directly to your mobile or shared with your doctor.

Demonstration of the U-Scan on the Withings stand during CES, Tuesday January 3, 2023 in Las Vegas.

AP - Rick Bowmer

France is the first foreign delegation to the Las Vegas Motor Show with no less than 170 companies making the trip to the United States.

This year, 200,000 visitors are expected at CES 2023. 

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