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Even if you are not a well-known person like a famous celebrity, there will be a law recognizing the property rights of personal features such as face and voice.

As anyone can become famous through YouTube or SNS, we will guarantee a wide range of rights derived from this popularity.



Reporter Ha Jeong-yeon will explain in detail what kind of bill it is.



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In 2006, broadcaster Jung Jun-ha filed a lawsuit against a content company that produced and sold his name and face as characters without his consent.



At the time, the court ruled that the company had infringed on the 'right of publicity', which is the right to commercially use a person's name, portrait, voice, etc., and awarded 5 million won in damages.



However, in the case of 35 celebrities, including actors Jang Dong-gun and Song Hye-kyo, in 2014, a plastic surgeon lost a lawsuit claiming that they posted posts with their names and photos on their blog without permission.



The judge said, "There is a need to recognize the new concept of publicity right," but said, "There is no rule of law and there is no Supreme Court precedent."



In this way, mixed judgments were made by each court, and the Ministry of Justice announced a legislative proposal to establish a new publicity right in the Civil Act by naming it in Korean as the 'profit right to mark personality'.



The law protects the right of all individuals, not just celebrities, to use their personal characteristics such as their name, face, voice, etc. for profit.



[Jeong Jae-min / Justice Attorney General of the Ministry of Justice: We expect that the legal system will reflect the changes of the times in which anyone can become a celebrity and reduce confusion and disputes over various related legal relationships.



] With permission, I made it available for commercial use by others.



In addition, when the person concerned dies, it is inherited like other property rights, and the right is recognized for up to 30 years after inheritance.



(Video editing: Yoon Tae-ho)