• Elon Musk launched a poll asking Internet users if he should resign from the management of Twitter, to which 57.5% of voters answered yes.

    Before announcing that he would resign "as soon as [he had] found someone crazy enough], Elon Musk replied to a user suggesting that he reserve surveys for paying users that "Twitter [was] going to operate this change ".

  • “Financially, the company is doing very badly,” recalls Emmanuelle Patry, founder of the Social Media Lab and must diversify its sources of income, since its biggest advertisers have deserted the platform.

  • Restricting a feature to holders of the "Twitter Blue" subscription could incentivize users to pay.

The answer was long overdue.

Elon Musk has finally responded to the result of the poll he launched asking users if he should leave the direction of Twitter.

To which 57.5% of voters, or 17 million accounts, answered yes.

“I will quit as soon as I find someone crazy enough to replace me,” tweeted the new owner of the platform.

But before this official reaction, Elon Musk made another announcement by responding to one of his supporters.

At the suggestion of reserving the polls on the policy of the social network only to holders of the blue badge paying, the billionaire replied: “Good point.

Twitter will make this change.

»


Good point.

Twitter will make that change.

— Elon Musk (@elonmusk) December 19, 2022

Access to this content has been blocked to respect your choice of consent

By clicking on "

I ACCEPT

", you accept the deposit of cookies by external services and will thus have access to the content of our partners

I ACCEPT

And to better remunerate 20 Minutes, do not hesitate to accept all cookies, even for one day only, via our "I accept for today" button in the banner below.

More information on the Cookie Management Policy page.


Encourage users to purchase a paid subscription

Why is this a good idea?

Offering the possibility of launching or responding to a survey only to holders of the "Twitter Blue" subscription, finally deployed on December 12 at a price of eight dollars per month, would help diversify the platform's sources of income.

“Financially, the company is doing very badly,” recalls Emmanuelle Patry, founder of Social Media Lab and specialist in social network analysis.

Elon Musk himself has repeatedly declared that Twitter is on the verge of bankruptcy.

The company's revenue is 90% dependent on advertising.

However, as we explained here, the main advertisers have deserted.

And since the takeover by Elon Musk, the company has been stuck in debt.



"Making surveys a benefit reserved for paying members could encourage users to subscribe to a subscription," says Emmanuelle Patry.

Because it is a very effective interaction tool, which creates a lot of virality.

It would be like a permission given to certain profiles to have more performance.

Afterwards, will this be enough to encourage Internet users to pay?

»

The search for new investors

The social media specialist does not understand the strategy of Elon Musk, whose image has deteriorated further after recent controversies over the suspension of accounts of journalists who tracked his jet or the ban on promoting others platforms.

“I don't see how his decisions can help Twitter get better.

And above all, everything is very [too?] fast.

We are in a constant sense of urgency.

It's as if he wanted to torpedo the network.

»

In the meantime, the boss, who has already spent 44 billion dollars to afford the blue bird, took his pilgrim's stick to find new investors.

According to an investigation by the American media Semafor, spotted by

Le Figaro

, the billionaire's

family office

has thus set out in search of funds and personalities ready to buy Twitter shares by the end of the year at the price of their acquisition ($54.20 each).

And Elon Musk is said to have traveled to Qatar for the World Cup final to seek financial partners.

By the Web

Twitter: The arrival of 4,000 characters, revolution or chaos?

By the Web

“Twitter files”: Suspension of Trump, Hunter Biden, “shadow banning”… What do the internal documents of the network reveal?

  • high tech

  • Twitter

  • Elon Musk

  • Social networks

  • By the Web