Autohome CTO Xiang Bibo released the report "Insights into China's New Auto Consumption Trends"

　　Recently, the 2022 China Auto Forum hosted by the China Association of Automobile Manufacturers was held in Jiading, Shanghai.

The theme of this forum is "Gathering Strength and Steady Accomplishment for a New Journey", bringing together authoritative representatives from various fields of politics, enterprises, academia, and research to study and judge new situations, contribute new wisdom, and discuss industrial development and maintaining stability. Autohome is an official cooperation. Partners participated in the whole event.

During the forum, Long Quan, chairman and CEO of Autohome, attended the closed-door summit, and Xiang Bibo, CTO of Autohome, attended the theme forum and officially released the data report "Insights into China's Auto Consumption Trends: The Rise of Chinese Brands of New Energy Vehicles" (hereinafter referred to as "" Report").

2022 China Auto Forum

　　Relying on the massive real data of the Autohome platform, the report listens to and understands the consumption needs of C-end users, deconstructs the development status of B-end enterprises, and provides an all-round insight into the rise of new energy vehicles in China from the three dimensions of development trend, driving factors and consolidation measures. Provide a "reference guide" for the future development of the energy vehicle industry.

　　Xiang Bibo pointed out that under the current new consumption environment, China's auto consumer groups are basically showing a trend of consumption upgrading, especially the growth trend of the market above 250,000 yuan (RMB, the same below) is more obvious.

And at present, consumers are more and more recognized for domestic and national tide brands, especially in the field of new energy vehicles, this phenomenon is more obvious.

Xiang Bibo, CTO of Autohome

　　The report intuitively illustrates the rising trend of Chinese brands in the new energy vehicle market from two aspects: the sales volume of Chinese brands of new energy vehicles and the volume of users' voices.

Data show that from January to September 2022, the cumulative sales of domestic new energy passenger vehicles was 3.877 million, a year-on-year increase of 1.13 times.

Among them, Chinese brands sold 3.263 million vehicles, accounting for more than 84% of the sales. At the same time, Chinese brands of new energy vehicles received nearly 70% of the attention of consumers.

In addition, in 2022, a total of 180,000 new energy vehicles will be exported in China's auto market.

　　The report concluded that the average price of bicycles from Chinese brands such as Weilai, Hongqi, Lantu, Ideal, and Jikr has exceeded 300,000 yuan, crossing the entry threshold for luxury cars. The price is also in the range of 200,000-300,000 yuan, and it is clearly stated that the new energy Chinese brand has the ability to pay a premium.

　　In addition, the report not only affirmed the rise of Chinese brands of new energy vehicles from the perspective of the overall development of the automobile market, but also analyzed new energy from five dimensions: age structure of users, gender ratio of car users, development of new energy technologies, product quality, and cultural confidence. The deep reasons behind the rise of Chinese brands.

　　Xiang Bibo introduced that the consumer population in the automobile market continues to be younger, and the attributes of "personalization" and "higher appearance" of new energy vehicles are more in line with the concerns of young people; the rise of "her power" in automobile consumption, the continuous growth of female users, and the increasing number of women's cars The proportion of consumers has exceeded 30%, and the acceptance of new energy vehicles among potential female car buyers is as high as 73%; China's new energy vehicles have accumulated profound first-mover advantages in electrification and intelligent technologies; China's new energy brand new car products The quality has improved significantly; the rise of the "national tide" stimulates consumption potential, and the five major transformation factors jointly drive the rise of new energy Chinese brands.

　　Xiang Bibo said that women's consumption decision-making logic is different from men's. Men pay more attention to parameters, configuration and other factors, while women pay more attention to brand reputation and product appearance, and the overall decision-making speed will be faster than men's.

So automakers have to make some changes targeting women.

　　At present, "Autohome" has opened a new retail store in Shanghai. Consumers can select various new energy brands that cooperate with "Autohome" in one store, compare models, parameters, configurations, and conduct one-stop comparisons. Test drive.