Twitter version Elon Musk has just had his first big miss.

The social network launched an “Official” badge for government accounts on Wednesday, in such a cacophony that the highly anticipated arrival of the new Twitter Blue, the paid subscription to authenticate your account, went almost unnoticed.

Twitter Blue now allows users who wish, for $8 per month, to obtain the famous blue tick, a guarantee of authenticity that was previously free but reserved for governments and media personalities.

The extensively revised subscription is currently only available in the mobile application, on iPhones and in the United States.

Backpedal Musk

At the same time, Twitter has just as discreetly launched the "Official" badge.

But Elon Musk tweeted Wednesday morning that he had "deleted" it.

“The blue tick will put everyone on the same level,” added the multi-billionaire.

Shortly after, the director of products in development Esther Crawford nevertheless assured that the "Official" badge would be "activated".

“We're just starting with governments and commercial organizations.

What (Elon Musk) mentioned was the fact that we are not giving the 'Official' badge to individuals at this time,” she clarified.

Accounts like that of American elected official Alexandria Ocasio-Cortez, Pope Francis in English or rapper Kanye West had received the "Official" badge before it disappeared.

“Elon wants to try a lot of things - some will fail, some will succeed.

The goal is to find the right combination of changes to guarantee the health and growth of the company over the long term”, also justified Esther Crawford.

The gray "Official" badge is meant to distinguish accounts from official organizations from those of Twitter Blue followers, who will have a blue check mark and practical benefits.

It must allow, according to the leader, to fight against false profiles and automated accounts, because malicious actors will have to spend eight dollars each time, and have as many credit cards as accounts they want to create.

On Wednesday, several accounts posing as celebrities have also hatched on the network, including a fake LeBron James, superstar basketball player for the Lakers team.

The impostor with his blue tick had time to request a transfer to another team before the account was deleted.

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