Musk will unleash the "enormous" potential of Twitter

After months of controversy, Elon Musk, head of one of the world's most influential social networks, has vowed to unleash its "enormous potential."

What will change?

And what can we expect for the platform from the billionaire, CEO of Tesla, and founder of SpaceX?

Musk's first decision was the dismissal of Twitter CEO Parag Agrawal, its chief financial officer, Ned Segal, and its director of legal affairs, Vijaya Gadi, according to a number of American media outlets.

The billionaire entrepreneur will now have to find alternatives for them.

"Musk is in the unenviable position of having to convince veteran CEOs to work for him on a platform that he has publicly belittled," said Jasmine Enberg, an analyst with Insider Intelligence.

According to Bloomberg, Musk will personally take over as Twitter's CEO, at least initially.

Musk will have to deal with anxious employees, as he wants to reduce the workforce at the platform by 75% (the equivalent of about 5,500 employees), according to the Washington Post.

"Tensions dominate the mood on Twitter, as employees fear layoffs, and changes could happen in teams responsible for products and even engineering," Enberg said.

Musk, who describes himself as a supporter of "absolute freedom of expression", said last Thursday that he seeks to turn Twitter into a "friendly and welcoming" platform, not a "free hell for everyone."

He criticized what he sees as excessive oversight of content, which he considers leads to censorship of right-wing and hard-right voices.

"Experts we spoke with indicated that about 600 people at Twitter itself and thousands more who have connections with third parties are working to moderate the platform's content," said Scott Kessler of Third Bridge.

"Musk publicly advocated that algorithmic solutions drive these processes rather than people."

The Tesla chief also hinted at the possibility of allowing the return of former US President Donald Trump, who was dismissed from the podium after the attack on Capitol Hall in early 2021. Trump commented Friday on his private social network, "Truth Social", by saying, "Twitter has become (In good hands).”

Fake accounts are among the other issues that annoy Musk.

He threatened to abandon the deal due to fake or automated accounts, but did not say what he intends to do to combat it.

Another challenge facing Elon Musk is to improve the financial position of Twitter, which is facing slow growth and even posted a net loss in the second quarter of the year.

In April, Musk mentioned options to generate more revenue, such as boosting paid subscriptions, monetizing Trending Tweets, or paying creators.