Not long ago, hypermarkets were so popular that so-called half-price chickens even had an open run.
The American media also took notice.
CNN recently introduced the 'open run' scene in which people rush to the chicken store at once as soon as the door of a hypermarket opens to buy half-price chicken.
The price of fried chicken sold around 15,000 won a few years ago, but now there are many places that exceed 20,000 won, and there are rumors that it will exceed 30,000 won in the future. He said that when chickens were sold at less than half the level, consumers flocked in.
They introduced that these hypermarkets would be able to have such an unconventional chicken sale because they could see economies of scale and demand a lower price from suppliers by using their bargaining power.
In the 'August Consumer Price Trend' announced by the government, the price of chicken rose by 11.4% from a year ago, showing a greater increase in price than other restaurants.
CNN quoted an analyst saying that in Korea, chicken is no longer an easy food to order without hesitation.