Apple officially presented its new iPhone 14, available in different versions, during its annual keynote on Wednesday.

And it didn't take long to see its rival Samsung ironic about the Apple brand's new products, reports 01.Net.

Samsung's first target was the new Apple Watch Ultra, dedicated to sports practice and exploration.

On Twitter, the rival of the Cupertino company mentioned "a slightly square, but nice design" before adding to prefer "a round shape" more "classic" in order to wink at its own Galaxy Watch.

Let us know it when it folds.

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ā€” Samsung Mobile US (@SamsungMobileUS) September 7, 2022

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ā€œLet us know when it foldsā€

Then, when the iPhone 14 was unveiled, the South Korean giant said, "Let us know when it folds."

This is obviously a reference to its range of foldable smartphones such as the Galaxy Z Flip 4 and Galaxy Z Fold 4.

Finally, at the end of the Apple conference, Samsung posted an advertising spot on YouTube in which a young woman presents her Galaxy Z Flip 4 to a friend.

The latter then replies that she loves her phone and that she does not want another brand before changing her mind a few days later.

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