As the competition for 'half-price chicken', which started at Homeplus, expands, interest in the chicken pricing structure is also growing.



When the price of franchise chicken is close to 30,000 won, including delivery fee, large supermarkets are offering chicken for about 6,000 to 10,000 won.



While there are voices of dissatisfaction such as 'it's too expensive' and 'Isn't it excessive profit?', consumers are in a position to welcome cheap chicken from large marts, but franchised chicken franchisees are also complaining and complaining about reality.



Homeplus, which sells 'Dangdang Chicken' priced at 6,990 won, cannot disclose the detailed cost structure for this product, but its position is that it is "not a reverse margin product."



This is because chickens can be purchased in bulk without additional labor costs and rental costs as they use existing manpower, facilities, and stores.



According to the hypermarket industry today (19th), it is difficult to simply compare the chicken sold at the hypermarket deli (instant cooking food) corner and the cost of the franchise store because the concept itself is different.



In addition to chicken, the deli corner of the hypermarket sells various items such as fried shrimp.



As fryers are also used to manufacture other items, the cost of equipment is not separately reflected in the cost.



In addition, labor costs are excluded from the cost calculation because employees working in the existing deli corner also cook chicken.



Chicken, the most important ingredient, can also be purchased in bulk using 'economies of scale' at large supermarkets, and because it is purchased directly, there is no margin for each delivery stage like a franchise.



Logistics costs are also reduced because chickens are not transported separately, but moved together when different products enter each store.



Unlike franchise chicken, pickles, sauces, and drinks are not provided, so you can save money, and there are no franchise fees, rental fees, or delivery fees.



Marketing costs are also different.



In the case of franchise chicken, a famous advertising model is employed and this cost is reflected in the final product price, but supermarket chicken does not advertise separately.



Moreover, as a large mart, you can expect the effect of buying chicken and other products as well, acting as a kind of 'bait product'.



Considering this, it can be seen that the concept of cost itself is different between franchise chicken and hypermarket chicken, which reflects both the expenses paid to the franchise headquarters and the franchisee's own labor costs.



The franchise chicken industry also explains that its products and the chickens in hypermarkets are different from the starting line.



An official at a chicken specialty store emphasized, "Mart chicken does not include operating costs such as labor and rent."



Another company official explained, "Franchise chicken and supermarket chicken are in fact different products.



He said, "The quality of franchise products is better than that of supermarkets, even with oils and seasonings.



This isn't the first chicken price debate.



In December 2010, Lotte Mart launched the 'Tongkeun Chicken' for 5,000 won, which was well received by consumers.



However, the sale was stopped within a week due to strong opposition from chicken restaurant owners at the time.



Although the sale was stopped, there was still a debate about the cost of the chicken.



Since then, large mart deli corners have been selling chicken at around 10,000 won, but interest began to grow when Homeplus offered an 'extraordinary' price of 6,980 won at the end of June in a situation where food prices have been skyrocketing recently. I did.



Discount sales of ultra-low-priced chicken at large supermarkets are likely to continue for the time being.



First of all, Homeplus continues to sell Dangdang Chicken.



E-Mart sells chicken at 5,980 won for a week as an 'event nature', and then sells chicken for 9,980 won again.



An E-Mart official said, "At the end of the holiday season, we are selling chicken at a discount for food items such as chicken and sushi."



Meanwhile, chicken franchise bhc increased the purchase cost of chicken by about 1% from the 16th.



A bhc official said, "The slaughter house that supplies some of the chicken meat products to us raised the price, and the head office decided to pay 60% of the increase and 40% to the franchisees.