If you are asked about


, what is the first thing that comes to mind?

Probably many of the readers, perhaps partly conditioned by the headline, respond "

shit and go


The same would happen with Alpeldrete or any city or town that rhymes with the conjugation of the verb "ir".

That is the question with which some students from an

Advertising school

in Madrid began the video of one of their works.

After asking several people, the answer was always the popular saying.

The originality of the students led them to create a

false colon cancer prevention campaign


What better place to do it than a site that had the rhyme made?

The young women devised a circuit of baths where people gave a

sample of their feces so that a medical study could be carried out.

Like many works carried out at the university, the project was not going to be completed, but they did make the promotional video and posted it on social networks.

The false promotional campaign soon went viral and reached the

City Council

and the

Spanish Association Against Cancer (Aecc).

In the video the students used the voice of an older person who could seem to be the mayor of Albacete.


city councilor

has criticized the campaign and has called for

the City Council logo to be removed.

The mayor has stated that the work does not benefit the city he directs and has argued that it was a mistake that the students had the "happy idea of ​​messing" with Albacete.


Spanish Association against cancer

has gone further and has requested the

withdrawal of the video.

After this request and seeing the commotion that the study center has created, it has eliminated the audiovisual content from its social networks.

"We have removed from our social networks the fictitious campaign on the prevention of colon cancer carried out by our students. The campaign

used the logo and the name of the association without their consent

and we apologize for all the setbacks that, without intention of any kind, , this could have caused the association, and especially with those affected by this terrible disease", they have indicated from the center in a statement.

Despite the fact that the video has been removed from the official channel, it is still on Twitter where users have stated that it is a "wonder".

The spread of the campaign has multiplied due to the "

Streisand effect

" according to which the attempt to censor something multiplies its spread.

Conforms to The Trust Project criteria

Know more

  • Twitter

  • Albacete

  • Colon cancer

  • Universities