Twitter wants to resurrect blogs with Write, its new tool

Twitter

was born with messages limited to

Since 2017, it allows

for each tweet, and linking several in a thread when you want to tell something that requires more text.

The next tool prepared by the famous social network,

goes one step further.

It will allow users of the social network to write texts of up to

with photos, links and different formatting options, including italics or bold.

These texts will be known as

and can be read from any web browser.

It will not be necessary to be registered on Twitter or use the company's official application to access them.

It is, in a way, the resurrection of blogs, a format that had been diluted after the disappearance of Google Reader (a very popular tool for reading) and the rise of newsletters and video platforms such as YouTube, Instagram or, now,

.

It will also compete with other platforms focused on the publication of long texts, such as

created by a co-founder of Twitter,

and which was closely linked to the social network at the beginning.

A new function within the main menu will allow you to write these Notes and share them quickly among Twitter followers.

A list of all the notes a user has posted will also be accessible on personal profiles.

The tool will be available at first only in some countries and on a limited basis.

A small group of writers from the

and the

now have access as part of the initial testing phase.

The team in charge of this new function will also be responsible for the tool for preparing newsletters (regular newsletters that are sent to email) that the company has

since the acquisition of the start-up

Both join a long list of bets to try to improve the figures of the company, which despite being popular and having great influence, does not have the number of daily active users of other social networks.

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