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"Does tobacco taste good? That's poison."



The late comedian Lee Ju-ju, who regrets smoking and appeals to the public to quit smoking, has been revived through artificial intelligence (AI).



The Ministry of Health and Welfare and the Korea Health Promotion Development Institute 'invited' the deceased to the event by reconstructing the appearance of the deceased with AI at the 35th Anti-Smoking Day ceremony held today (31st) at the FKI Hall in Yeouido, Seoul.



The deceased appeared in a public service advertisement in 2002 while battling lung cancer, appealing to him to quit smoking.



This advertisement, the first smoking cessation 'testimony type' smoking cessation advertisement in Korea, caused a huge stir in society.



Smoking cessation syndrome arose among smokers who saw Joo Joo Lee, who was diagnosed with lung cancer, coughing and regretting her past smoking, and the smoking rate fell from 60% to 50%.



Even in the restored video, the deceased, who said that 'tobacco is poison', throws a heavy smoking cessation message saying, "I also smoked two packs a day. Now I really regret it."



A testimony-type advertisement is an advertisement in which a smoking victim directly appears and testifies about the harmful effects of tobacco.



In Korea, after Ju Joo Lee, there have been advertisements featuring a man diagnosed with oral cancer in 2016 and a man diagnosed with chronic obstructive pulmonary disease (COPD) in 2017.



At today's event, the first non-smoking advertisement of the year, 'Electronic Cigarette', was also released.



This is a content that raises awareness about e-cigarettes by showing that smokers engage in contradictory behaviors such as smoking more and more frequently through the self-rationalization that e-cigarettes are less harmful.



This advertisement will be broadcast through terrestrial, radio, pay TV and online and outdoor media for two months from today.



(Photo = Yonhap News)