I've seen a lot of articles about a ramen company's fan signing event being engulfed in excessive detail.
A ramen company decided to hold a fan signing event after selecting singer and actor Lee Jun-ho as the bibim-myeon model.
If a customer applies, they can go through a lottery, but the problem is that even applying is not easy.
In order to apply, you must collect 2 photocards of each type, which are included in a bundle of 5 products.
One netizen complained, 'I bought more than 600 bags, but none of the new types of cards came out'.
Amid the criticism that this is excessive fandom marketing, the company said that the response was hotter than expected, and the operation seems to be inexperienced, and is seeking countermeasures.