Paid subscriptions come to TikTok

This year,

in the amount of time users spend per day consuming content.

It has already surpassed

so the statement is not a big surprise.

With the increase in the maximum time of the videos, now 10 minutes, and all the attention of the younger public, the ByteDance application seems destined to become the favorite way to distract itself for Internet users.

But TikTok was still missing a key element to attract not only the audience, but

the ability to pay creators directly.

From this week it will be possible.

TikTok will open the beta phase of TikTok LIVE Subscriptions on May 26, a subscription service that will allow video creators to obtain income from direct donations from their fans.

The service will not be very different from that offered by other platforms, such as Twitch.

For a fixed amount per month -which has not been made public but which several creators indicate will be around

fans who subscribe to a certain creator will have access to exclusive emoticons and stickers.

Creators will also be able to close live streams exclusively to paying users and offer exclusive skins in the chat tool.

In order to access, creators will have to be at least

on their account.

To be able to subscribe, however, users will also have to be of legal age, which takes away an important part of the market in a network with such a young audience.

a usual commission in these services.

The new monetization tool seemed inevitable.

Talent on the big social platforms is scarce and in order to gain an audience, companies have to try to find and retain the best creators.

Until now, YouTube had the advantage of having a larger advertising market, but analysts estimate that

Twitch or Instagram have also tried in recent months to court great creators, offering incentive programs with cash payments in exchange for achieving a specific number of reproductions or rewarding the periodicity of their publications.

Momentum, however, seems to be in favor of TikTok, which already has

despite being a much younger network than its rivals.

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