After the month without alcohol, the three months without TikTok.

Digital addiction is taking on such a dimension that companies are challenging Internet users to get rid of it… at least temporarily.

This is the case of Shane Company, an American jewelry company.

It offers 1,000 dollars (about 948 euros), to anyone who will not use the Chinese platform for three months, reports

Slate

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Digital detox

To participate in this competition, you must be at least 18 years old and use the social network regularly, with statistical evidence in support.

After completing the challenge proposed by the company, it will then be necessary to look back on this time spent away from TikTok.

Shane Company wants to know what the participants did during this period and how they took advantage of this real digital detox.

With more than a billion active users since September 2021, the Chinese application has established itself, like a digital tidal wave.

TikTok had nearly 14.9 million monthly active users in France in January 2021, a figure that tripled between 2020 and 2021. Unsurprisingly, the social network mainly attracts young teenagers.

In France, nearly 40% of 11-14 year olds have a TikTok account.

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